---
title: "Eggs Up Grill Now Open in Olive Branch, Serving Breakfast, Brunch and Lunch With a Focus on Community and Connection"
url: https://burnaze.com/article/fb4a14e4-4fcf-4059-a50a-e8d85952b7ed
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251210_eggs_up_grill_now_open_in_olive_branch_serving_breakfast_brunch_and_lunch_w.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Development & multi-unit"]
published: 2025-12-10T12:00:00.000Z
modified: 2026-11-01T22:32:30.321Z
image: https://imgs.franchising.com/brands/social/eggsupgrill.jpg
---

# Eggs Up Grill Now Open in Olive Branch, Serving Breakfast, Brunch and Lunch With a Focus on Community and Connection

**TL;DR:** Eggs Up Grill has opened a new location in Olive Branch, Mississippi, owned and operated by local entrepreneur Jason Heckendorf. Heckendorf also owns the top-performing Eggs Up Grill location in Germantown, Tennessee.

*originally published in Franchising.com on 2025-12-10. [Read the original](https://www.franchising.com/news/20251210_eggs_up_grill_now_open_in_olive_branch_serving_breakfast_brunch_and_lunch_w.html).*

## Story

OLIVE BRANCH, Miss. – Eggs Up Grill is now open in Olive Branch, Mississippi. The new restaurant is owned and operated by local entrepreneur Jason Heckendorf. Heckendorf also owns the Germantown, Tennessee, location, which stands out as the top-performing Eggs Up Grill nationwide.

Heckendorf first opened his Germantown restaurant in June 2023 and quickly earned a devoted following for its fresh, made-to-order meals and welcoming atmosphere. With the addition of the Olive Branch location, he plans to bring the same spirit of hospitality to families, schools, churches and local organizations throughout North Mississippi.

“We want this to be a place where people feel genuinely cared for, whether they are stopping in for breakfast with family, meeting a group from church or catching up with friends,” said Heckendorf. “My faith guides the way I lead and serve, so at the heart of it all, we want to create an uplifting environment where great food and great community come together.”

Heckendorf operates the restaurant in partnership with Ken Bates, a 36-year restaurant veteran and multi-unit Eggs Up Grill franchisee as well as partner Lamar McCubbin.

“Jason is an outstanding franchise partner whose heart for people and commitment to hospitality truly reflect what Eggs Up Grill represents,” said Ricky Richardson, CEO of Eggs Up Grill. “His Germantown restaurant has set an impressive standard. We have every confidence that Olive Branch will thrive under his leadership.”

Before joining Eggs Up Grill, Heckendorf spent several years managing jewelry stores before choosing a path that allowed him to make a meaningful local impact, including building a business grounded in the values of his faith. A resident of East Memphis, he says the most rewarding part of his work is seeing the growth of his team members and the community they serve.

The new Olive Branch restaurant features Eggs Up Grill’s signature neighborhood atmosphere, seating for up to 100 guests and a full menu of classic favorites including omelets, pancakes and breakfast sandwiches, along with burgers, melts and salads for lunch. Catering services are available for local schools, businesses and community gatherings. This is a key area of focus as the Olive Branch team looks to foster community relations throughout DeSoto County.

A grand opening celebration that will include special promotions, giveaways and a ribbon-cutting ceremony is planned for early 2026. Full details will be announced soon.

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## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise expansion (topic)
- restaurant opening (topic)
- community involvement (topic)
- Eggs Up Grill (company)
- Ricky Richardson (person)
- Ken Bates (person)
- Germantown (location)
- Olive Branch (location)
- Jason Heckendorf (person)
- Lamar McCubbin (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20251210_eggs_up_grill_now_open_in_olive_branch_serving_breakfast_brunch_and_lunch_w.html). Summarized by Burnaze (https://burnaze.com/article/fb4a14e4-4fcf-4059-a50a-e8d85952b7ed).