---
title: "Club Industry: REGYMEN Fitness Turns To Communication and Enhanced Resources To Survive The COVID-19 Outbreak"
url: https://burnaze.com/article/fb6ed4db-ed04-448a-8482-582a796c9d8c
source: "1851 Franchise"
original_url: https://1851franchise.com/club-industry-regymen-fitness-turns-to-communication-and-enhanced-resources-to-survive-the-covid-19-outbreak-2713054
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2020-05-11T16:11:23.000Z
modified: 2026-11-01T02:29:00.947Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cded12af1eacab21ed23bee1ef488c0e3927.jpg
---

# Club Industry: REGYMEN Fitness Turns To Communication and Enhanced Resources To Survive The COVID-19 Outbreak

**TL;DR:** REGYMEN Fitness has maintained trust with franchisees and customers during the COVID-19 pandemic through consistent communication and online engagement. The fitness franchise has evolved its solutions to include increased communication, online content, and access to exercise equipment.

*originally published in 1851 Franchise on 2020-05-11. [Read the original](https://1851franchise.com/club-industry-regymen-fitness-turns-to-communication-and-enhanced-resources-to-survive-the-covid-19-outbreak-2713054).*

## Story

**EK Navan, co-founder and CSO of** **REGYMEN Fitness****,** **wrote an article for Club Industry** **on how the fitness franchise has handled sustaining its brand and maintaining trust with both franchisees and loyal customers while doors temporarily closed due to the COVID-19 pandemic. Consistent communication and online engagement have been critical to staying on the same page with franchisees as well as members.**

**“Our solutions have since evolved around five major points: increased communication and support for both franchisees and customers, a shift to online content, providing customers with access to exercise equipment and enhanced technology, a focus on being able to pivot and evolving our platforms in order to thrive when we are again open for business,” writes Navan.**

**Thanks to support from its vendor partners,** **REGYMEN Fitness** **has also been able to provide equipment bundles for clients to use at home for a special rate.**

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- franchisee support (topic)
- covid-19 response (topic)
- Regymen Fitness (company)
- Club Industry (publication)
- online engagement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/club-industry-regymen-fitness-turns-to-communication-and-enhanced-resources-to-survive-the-covid-19-outbreak-2713054). Summarized by Burnaze (https://burnaze.com/article/fb6ed4db-ed04-448a-8482-582a796c9d8c).