---
title: "Perspire Sauna Studio Strengthens Orlando Presence with New Development Deal"
url: https://burnaze.com/article/fbc6f5c9-7bad-4f60-a8dd-b699bec4b253
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240605_perspire_sauna_studio_strengthens_orlando_presence_with_new_development_dea.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2024-06-05T12:00:00.000Z
modified: 2026-10-31T18:45:23.972Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Perspire Sauna Studio Strengthens Orlando Presence with New Development Deal

**TL;DR:** Perspire Sauna Studio has expanded its presence in Orlando with a new development deal. The brand is seeking single-unit and multi-unit franchisees to further build out its footprint.

*originally published in Franchising.com on 2024-06-05. [Read the original](https://www.franchising.com/news/20240605_perspire_sauna_studio_strengthens_orlando_presence_with_new_development_dea.html).*

## Story

Given their combined decades of experience in the traditional healthcare space, Rosario and Melendez bring with them a natural passion for health and wellness, as well as an entrepreneurial spirit. Rosario also teaches at the UCF College of Medicine, helping educate future physicians, while Melendez also works as a health and life coach.

“I’m the kind of person who can’t sit still, and have always dreamt about going into business for myself. Our time in emergency medicine taught us the importance of preventative care, so we knew we wanted something that would contribute to the well-being of our community in a new and innovative way,” Rosario said. “After experiencing the physical recovery benefits of infrared and red-light sauna therapy for ourselves, there was no question an opportunity with the modality was the answer.”

Melendez notes Perspire brings a relaxing atmosphere to its customers; a place where anyone can escape from their hectic, daily routines.

“As a working mother, I can tell you personally how difficult it can be to find time just for yourself during the day,” Melendez shared. “Perspire Sauna Studio will help to provide a much-needed sanctuary for relaxation, rejuvenation, and overall wellness to our neighbors battling similar struggles.”

Perspire Sauna Studio’s expansion into Lake Nona comes amidst the brand’s commitment to advancing research into the full spectrum of health benefits offered through sauna therapy. Perspire Sauna Studio’s combination of the traditional sauna experience with the science-backed technology of infrared and red-light sauna therapy will cater to the diverse needs of Lake Nona residents, further solidifying its position as a leader in the wellness industry.

“Javier and Maelisa’s longstanding dedication to improving the lives of those in their community is admirable,” said Lee Braun, Founder and CEO of Perspire Sauna Studio. “And with the success the franchise has already seen in Florida, our team is eager to have them join our family and continue building out our footprint and make Perspire’s services more widely accessible.”

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. To learn more about the brand’s franchising opportunities, visit

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides a luxury experience combining the centuries-old sauna practice with infrared (IR) heat and red-light therapy (RLT) to maximize wellness benefits.

The brand was established in 2010 by Founder & CEO Lee Braun to expand into major markets throughout the U.S. and further instill its vision of making the IR sauna experience accessible to all.

The company has awarded over 200 franchise licenses, with 55 studios open nationwide and 50 more in development to open in 2024.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- franchise opportunities (topic)
- Orlando (location)
- wellness industry (topic)
- Perspire Sauna Studio (company)
- Lee Braun (person)
- Lake Nona (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240605_perspire_sauna_studio_strengthens_orlando_presence_with_new_development_dea.html). Summarized by Burnaze (https://burnaze.com/article/fbc6f5c9-7bad-4f60-a8dd-b699bec4b253).