---
title: "The Avocado Show introduces mall format with the opening of new Netherlands flagship location"
url: https://burnaze.com/article/fbe81071-6e8d-44e2-8da0-8568711f274f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/the-avocado-show-introduces-mall-format-with-the-opening-of-new-netherlands-flagship-location
author: "James Fell"
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2022-03-02T09:27:24.000Z
modified: 2026-10-31T16:11:23.478Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/03/Avocado-Show-mall-concept-scaled.jpg
---

# The Avocado Show introduces mall format with the opening of new Netherlands flagship location

**TL;DR:** The Avocado Show has introduced a new mall format with the opening of its Netherlands flagship location, marking the third model for the brand. The company plans to expand internationally, with 21 freshly signed franchise locations slated to open in the next few years.

*By James Fell, originally published in Global Franchise on 2022-03-02. [Read the original](https://www.global-franchise.com/news/the-avocado-show-introduces-mall-format-with-the-opening-of-new-netherlands-flagship-location).*

## Story

Created in partnership with design agency Aces of Space, the new variation of The Avocado Show brand brings an outdoor feel – best represented by its colorful patio – inside, with 80 seats situated in a 190-square-meter space.

The new mall format is the third The Avocado Show model to be launched in the five-year existence of the company, joining its original restaurant concept and the ‘to-go’ variant.

The Avocado Show has grown rapidly in popularity, with new outlets opening in London and Madrid in 2021, and further units scheduled to open in Brussels this month, and in Paris and Stuttgart later on in the year.

This collection of locations slated add to the 21 freshly signed franchise locations that are earmarked to follow in the next few years.

Julian Zaal, co-founder and CEO of The Avocado Show, said: “Westfield Mall of the Netherlands is a unique location for a flagship restaurant and a brilliant start for our new shopping mall model. We see many chances and potential for growth right now, in locations where restaurants are integrated between retail or other hospitality outlets.

“Our ambition is to lead in this development. We see it as very important for our international roll-out to keep bringing something new in every format. Innovation and expansion will of course attract more fans of our brand, so we really look forward to setting foot outside of the Amsterdam area.”

Co-founder, Ron Simpson, believes that the introduction of the brand’s new mall format will make it more appealing to overseas investors. “In the future we would love to branch out all over the world with The Avocado Show,” he said. “But in markets like the U.S., Asia and the Middle East you will find that the malls are a big part of their hospitality culture. To be able to participate in the global game and grow further, we chose to expand our concept into multiple formats that enable us to fit into any country and culture.”

## Entities

- Restaurants (sector)
- franchise growth (topic)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- restaurant concept (topic)
- Westfield Mall of the Netherlands (location)
- mall format (topic)

---
Originally reported by James Fell, Global Franchise (https://www.global-franchise.com/news/the-avocado-show-introduces-mall-format-with-the-opening-of-new-netherlands-flagship-location). Summarized by Burnaze (https://burnaze.com/article/fbe81071-6e8d-44e2-8da0-8568711f274f).