---
title: "Bricks & Minifigs Encourages Building Something Together With New Product Launch"
url: https://burnaze.com/article/fbf2ced1-f49f-44ec-800e-466c273b70df
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210210_bricks__minifigs_encourages_building_something_together_with_new_product_la.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2021-02-10T12:00:00.000Z
modified: 2026-11-01T02:31:34.308Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Bricks & Minifigs Encourages Building Something Together With New Product Launch

**TL;DR:** Bricks & Minifigs launches new LEGO products and expands its store locations, including a new site in Ontario, California, and a relocated store in Wesley Chapel, Florida. The brand's adaptability during the Covid-19 pandemic has contributed to its growth and earned it a spot on Entrepreneur's Franchise 500 ranking.

*originally published in Franchising.com on 2021-02-10. [Read the original](https://www.franchising.com/news/20210210_bricks__minifigs_encourages_building_something_together_with_new_product_la.html).*

## Story

Bricks & Minifigs is excited to help LEGO® enthusiasts across the country build bonds with friends and family members by launching new LEGO® products available across their stores.

A few of the most highly anticipated new products include:

- LEGO® Star Wars™

- LEGO® Harry Potter™

- LEGO® Disney

- LEGO® Super Mario™

These products, and over 100 additional products will be available at Bricks & Minfigs’ 38 stores across the country.

“It is always exciting to kick off the New Year being able to provide new products to our customers,” stated Ammon McNeff. “Especially as people continue to quarantine and search for ways to pass the time and build together, demand for LEGO® continues to rise, and we look forward to providing all our loyal customers with access to the best range of products on the market.”

While the Covid-19 pandemic changed the retail landscape for many retailers, Bricks & Minifigs was able to easily adapt and pivot to offer online ordering, curbside pick-up and delivery. Some stores even instituted their own new practices, such as offering private shopping experiences, as well as individualized remote shopping through applications like WhatsApp. The concepts adaptability has allowed it to pursue growth amid the pandemic, and the brand recently signed a development deal to open its first location in Ontario, California, which will join an existing location in Anaheim, strengthening the brand’s presence in the greater Los Angeles market.

One of the brand’s Florida stores will also be moving to a new location in Wesley Chapel, located at 28210 Paseo Drive, Unit 150.

Bricks & Minfigs’ adaptability and success over the course of the last year earned them a spot on Entrepreneur’s coveted Franchise 500 ranking. The brand’s continued growth cause them to jump over 100 spots in the listings from previous years.

“The Bricks & Minifigs concept has shown a lot of resiliency throughout Covid-19, and our ranking on Entrepreneur’s Franchise 500 list is further proof of the strength of our business,” added McNeff. “We are proud to help people build bonds with one another through LEGO® and with new stores slated to open in Ontario and our new location in Wesley Chapel, we are excited to continue serving new communities.”

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Retail (sector)
- Entrepreneur (publication)
- store expansion (topic)
- new product launch (topic)
- online shopping (topic)
- Lego (company)
- Wesley Chapel, Florida (location)
- Bricks & Minifigs (company)
- Ontario, California (location)
- covid-19 adaptation (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210210_bricks__minifigs_encourages_building_something_together_with_new_product_la.html). Summarized by Burnaze (https://burnaze.com/article/fbf2ced1-f49f-44ec-800e-466c273b70df).