--- title: "The Glass Guru Targets Houston for Development Push" url: https://burnaze.com/article/fbf34dcd-d174-438b-97c2-cf8c3977d54f source: "1851 Franchise" original_url: https://1851franchise.com/the-glass-guru-targets-houston-for-development-push-2705589 category: "Remodel & surfaces" industry: "Home Services" segment: "Remodel & surfaces" published: 2018-02-16T19:14:20.000Z modified: 2026-11-01T04:09:48.926Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a9de6095342044c194da6c53567cb85c6770.jpg --- # The Glass Guru Targets Houston for Development Push **TL;DR:** The Glass Guru, a California-based glass and window services brand, is targeting Houston, Texas for development with plans to add 6 to 12 new territories. The brand has established an expansive network of 86 thriving franchise territories and has received numerous industry accolades. *originally published in 1851 Franchise on 2018-02-16. [Read the original](https://1851franchise.com/the-glass-guru-targets-houston-for-development-push-2705589).* ## Key facts - The Glass Guru has 86 territories - Houston is a promising market - New owners get robust support services ## Story In the 11 years since The Glass Guru began franchising, the California-based glass and window services brand has quickly established an expansive network of thriving franchise territories. The young franchise already has 86 territories, including five in Canada, and the brand has received dozens of accolades from industry publications, including *Franchise Business Review, Remodeling Magazine*, *Sacramento Business Journal* and *Entrepreneur Magazine*, who included The Glass Guru on their Top New Franchises list twice, Top Low-Cost Franchises list six times and Franchise 500 list eight times. Now, the flourishing franchise brand has its sights set on an equally prosperous market for expansion: Houston, Texas, the fourth largest metropolitan area in the United States. Sean Young, The Glass Guru’s director of operations, said a confluence of socioeconomic changes have made Houston a uniquely promising market for new franchisees. “Over the past two decades, there has been a ton of growth in the Houston market,” Young said. “The recent tax cuts and deregulation are only going to accelerate that growth. On top of that, Houston is a market where you have a number of expansive suburban communities with homes that were built after 1990, which are our target households because they tend to require window repairs and replacements.” ## Houston market growth New Glass Guru owners in Houston will be among the first brand representatives in the market, but they won’t be the very first. Manuel and Isabel Landa opened their Glass Guru in the Houston suburb of Spring, Texas over a year ago. According to Glass Guru’s founder and CEO, Dan Frey, the market has room for another 6 to 12 territories, and because those territories don’t overlap, there will be no competition between them. “Each of our territories are fully exclusive, so Glass Guru owners don’t have to fight each other for clients,” Frey said. “In fact, neighboring franchisees can actually greatly benefit each other by increasing brand awareness. Plus, they can often partner on marketing campaigns that might be cost prohibitive to a single franchisee.” As The Glass Guru’s development team begins to look for qualified candidates in the Houston market, Young said they are focusing more on finding candidates with strong business experience than anything else. ## Franchisee qualifications “We’ve built an operational model that is accommodating to a diverse set of backgrounds,” Young said. “Our owners do not typically do repairs on their own, so trade skills are not necessary. We’re more interested in finding people who have a solid understanding of marketing, networking and team building. We’ve found a lot of success with people who are coming out of corporate America and are looking to own something for themselves.” To make sure that all new The Glass Guru owners are up and running quickly and effectively, the franchise offers a robust suite of support services, including comprehensive operational training, location assistance, staff recruitment, marketing and ongoing coaching. Young said the support system has been refined to get new franchisees fully operational in six to eight weeks. “We provide end-to-end support, facilitating the entire process from the minute the contract is signed through the grand opening and beyond,” Young said. “Most of our franchisees are new to home-services, so we’ve developed our training system to make new owners comfortable and confident in an industry that is likely brand new to them.” The Glass Guru has already seen enormous success in markets similar to Houston, such as Austin, Texas, where the brand’s first franchisee in that market brought in more than $2 million in revenue in 2017. Frey said he expects even bigger potential in Houston. “Texas has a number of extremely valuable markets for us,” Frey said. “The licensing requirements are minimal throughout the state, so it’s quick and inexpensive to get new locations up and running. But we are especially excited about Houston, where the sprawling suburbs are right in line with our prime demographic. There is already a huge demand for our services in Houston, and we’re excited to tap into that. There is going to be an enormous benefit for our franchisees in the Houston area. The only question now is who those new owners will be.” ## Entities - 1851 Franchise (publication) - Home Services (sector) - franchise development (topic) - home services (topic) - houston (location) - territory expansion (topic) - The Glass Guru (company) - houston market (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/the-glass-guru-targets-houston-for-development-push-2705589). Summarized by Burnaze (https://burnaze.com/article/fbf34dcd-d174-438b-97c2-cf8c3977d54f).