---
title: "Museum of Illusions® Opened 11 New Locations in 2023”"
url: https://burnaze.com/article/fc360aaa-2424-4c11-8d5d-0b99896577bc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240112_museum_of_illusions_opened_11_new_locations_in_2023.html
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands","Development & multi-unit"]
published: 2024-01-12T12:00:00.000Z
modified: 2026-10-31T20:01:43.763Z
image: https://images.unsplash.com/photo-1559136555-9303baea8ebd?w=1600&q=80&auto=format&fit=crop
---

# Museum of Illusions® Opened 11 New Locations in 2023”

**TL;DR:** Museum of Illusions opened 11 new locations in 2023, including four corporate locations and seven franchise locations worldwide. The brand surpassed its internal visitor records worldwide in 2023.

*originally published in Franchising.com on 2024-01-12. [Read the original](https://www.franchising.com/news/20240112_museum_of_illusions_opened_11_new_locations_in_2023.html).*

## Story

Museum of Illusions® announced today that it added 11 new museums to the brand’s roster.

Throughout 2023, Museum of Illusions opened four corporate locations in Minneapolis, Atlanta, Denver and its flagship museum on the Las Vegas Strip. In 2023, the brand also opened seven new franchise locations across the globe: four in the U.S. (Austin, Houston, Scottsdale and Pittsburgh), one in Montreal, Canada, and two in France (Marseille and Bordeaux).

In 2023, the brand surpassed the threshold of visitors worldwide after opening more museums than any other year in the brand’s history.

“2023 was a remarkable year for the brand from opening our flagship location in Las Vegas with celebrity partners to surpassing internal visitor records worldwide and museum openings,” said Jonathan Benjamin, CEO of Museum of Illusions.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- franchise growth (topic)
- Franchise Industry (sector)
- location opening (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240112_museum_of_illusions_opened_11_new_locations_in_2023.html). Summarized by Burnaze (https://burnaze.com/article/fc360aaa-2424-4c11-8d5d-0b99896577bc).