---
title: "Snapchat, Amazon Team Up To Begin Testing Image-Based Shopping"
url: https://burnaze.com/article/fc367ea7-11b2-4084-bb72-9849982a7f13
source: "1851 Franchise"
original_url: https://1851franchise.com/snapchat-amazon-team-up-to-begin-testing-image-based-shopping-2707938
category: "Technology"
topics: ["Technology"]
published: 2018-09-24T20:15:01.000Z
modified: 2026-11-01T02:36:32.801Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8ff3e2ddc200a65d0e852a3bd9b319619233.jpg
---

# Snapchat, Amazon Team Up To Begin Testing Image-Based Shopping

**TL;DR:** Snapchat and Amazon have partnered to test image-based shopping, allowing users to capture products and purchase them directly through the Snapchat app. The feature lets users capture a product or barcode, prompting a product card to pop up on-screen that redirects to the Amazon app or website to complete the purchase.

*originally published in 1851 Franchise on 2018-09-24. [Read the original](https://1851franchise.com/snapchat-amazon-team-up-to-begin-testing-image-based-shopping-2707938).*

## Story

Users of the popular social media platform Snapchat will now have the opportunity to shop for products on Amazon directly through the app’s camera, parent company Snap Inc. announced in a blog post.

The feature, which is currently in a slow rollout phase, lets users capture a product or barcode, prompting a product card to pop up on-screen that when clicked, redirects to the Amazon app or website to complete the purchase.

A Bloomberg article about the announcement noted the benefits of the partnership for both parties: an opportunity for increased revenue for Snapchat and a better point of connection with a younger demographic as well as a faster alternative to text-based product searches for Amazon.

Read the full blog post here.

*Image courtesy of Snap Inc.*

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- Snapchat (company)
- Bloomberg (company)
- e-commerce (topic)
- image-based shopping (topic)
- social media partnership (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/snapchat-amazon-team-up-to-begin-testing-image-based-shopping-2707938). Summarized by Burnaze (https://burnaze.com/article/fc367ea7-11b2-4084-bb72-9849982a7f13).