---
title: "McDonald's Expands Breakfast Menu to Combat Slowing Sales"
url: https://burnaze.com/article/fc3f61ef-b868-482d-868a-b56a68bb5f2b
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-expands-breakfast-menu-to-combat-slowing-sales-2708273
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2018-10-23T22:17:01.000Z
modified: 2026-11-01T02:35:15.929Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5ed60221271ca13395d4cb537b8cad2a5574.jpg
---

# McDonald's Expands Breakfast Menu to Combat Slowing Sales

**TL;DR:** McDonald's is expanding its breakfast menu to combat slowing sales, introducing new items across the nation. The brand will also introduce value deals on a regional and national scale.

*originally published in 1851 Franchise on 2018-10-23. [Read the original](https://1851franchise.com/mcdonalds-expands-breakfast-menu-to-combat-slowing-sales-2708273).*

## Story

McDonald’s will soon be beefing up its breakfast selection. According to a recent article in CNBC, the brand has announced that it will be introducing new breakfast items across the nation as a solution to stalling sales. Foot traffic has decreased for the company in locations across the nation. The company has not yet revealed what those specific items will be but they are intended to entice guests to return to their local McDonald’s.

“We want to do better at breakfast. We've got some initiatives in place, which we are going see out through the next few months, and also some new food news, which we think will reenergize the daypart,” said CEO Steve Easterbrook.

Additionally, the brand will be introducing a series of value deals on both a regional and national scale.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- sales growth (topic)
- menu expansion (topic)
- breakfast menu (topic)
- value deals (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-expands-breakfast-menu-to-combat-slowing-sales-2708273). Summarized by Burnaze (https://burnaze.com/article/fc3f61ef-b868-482d-868a-b56a68bb5f2b).