---
title: "Rumble Signs Master Franchise Agreement in Australia"
url: https://burnaze.com/article/fc586a41-2c75-4543-a780-a14f45ad4947
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210924_rumble_signs_master_franchise_agreement_in_australia.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2021-09-24T12:00:00.000Z
modified: 2026-11-01T02:26:05.402Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Rumble Signs Master Franchise Agreement in Australia

**TL;DR:** Rumble, a boxing-inspired boutique fitness brand, has signed a Master Franchise Agreement in Australia, expanding its global footprint. The Australian Master Franchisee is Box X Operations Pty Ltd, a subsidiary of Boutique Fitness Studios Pty Ltd.

*originally published in Franchising.com on 2021-09-24. [Read the original](https://www.franchising.com/news/20210924_rumble_signs_master_franchise_agreement_in_australia.html).*

## Story

The Australian Master Franchisee is Box X Operations Pty Ltd, a subsidiary of Boutique Fitness Studios Pty Ltd., which is the existing master franchise partner in Australia for Xponential Fitness brands.

Rumble and Box X have also teamed up with former F45 franchise owners and well-known entertainment industry duo, The Stafford Brothers, to promote Rumble in Australia and open their own Rumble studios.

“We are excited to secure another international agreement for Xponential Fitness in Australia with the Boutique Fitness Studios team,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Australia is proving to be a major emerging market for boutique fitness, so we know Rumble will be a strong addition to the Xponential brands, CycleBar, Club Pilates and StretchLab, already sparking excitement in the market.”

Matt Gordin, CEO of Boutique Fitness Studios Pty. Ltd., is very confident in Rumble. “We are certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios,” says Gordin.

Rumble offers 45-minute, 10-round, full-body strength and conditioning workouts which interpolate water-filled, teardrop-style boxing bags.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- global expansion (topic)
- Xponential Fitness (company)
- boutique fitness (topic)
- Australia (location)
- Club Pilates (company)
- franchise partnership (topic)
- master franchise agreement (topic)
- CycleBar (company)
- StretchLab (company)
- F45 (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210924_rumble_signs_master_franchise_agreement_in_australia.html). Summarized by Burnaze (https://burnaze.com/article/fc586a41-2c75-4543-a780-a14f45ad4947).