---
title: "Young Ones to Watch: Natasha Case of Coolhaus"
url: https://burnaze.com/article/fc6169d6-41ab-4b8d-88c0-2d174c762b06
source: "1851 Franchise"
original_url: https://1851franchise.com/young-ones-to-watch-natasha-case-of-coolhaus-2704936
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2017-12-05T13:08:02.000Z
modified: 2026-11-01T04:10:12.705Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b5e6049c4adf8bac98b2b48fce8465b53573.jpg
---

# Young Ones to Watch: Natasha Case of Coolhaus

**TL;DR:** Natasha Case, CEO and Co-Founder of Coolhaus, discusses the brand's approach to franchising, with only one franchise location in Dallas. Case shares her thoughts on the importance of unique brand vision and testing business models.

*originally published in 1851 Franchise on 2017-12-05. [Read the original](https://1851franchise.com/young-ones-to-watch-natasha-case-of-coolhaus-2704936).*

## Story

**Natasha Case, CEO and Co-Founder of Coolhaus:** We actually only have one franchise, our Dallas operation. This was a very case specific decision to franchise there, as we had particularly strong partners approach us. The Dallas franchisees already had a food truck that roamed the city, so they knew the lay of the land very well.

Also, operating an ice cream truck where you are not cooking hot food seemed manageable considering their other truck operation (Nammi) has to keep a lot more raw ingredients in inventory and operate more complex kitchen equipment. Lastly, our Dallas partners are both former architects, so they are an undeniable good fit with our brand!

**Case:** E-commerce and on-demand delivery. This is a very centralizing process, so it creates less needs for duplicated boutique retail outlets, in theory.

**Case:** Concentrate on your brand and bringing a unique vision/story-telling method through your product to a growing audience that wants to be part of your culture... and think BIG!

**Case:** You can walk through a wall when you don't know it's there. That's to say, inexperience or non-business-based training (in my case, architecture) can actually be an advantage, not an obstacle. It helps you think differently and approach risk in a more pure, visionary way.

**Case:** Test the model before selling many. Minimum viable product is always ideal.

**1851: What’s an innovative company (that’s not in franchise space) that you like and you think franchising can learn from?**

**Case:** Glossier is very cool. And I love the less is more approach... 'make-up' being more about doing small things, so you can wear less overall. The products have an iconic, non-super-brandy look. They found an all-natural, somewhat feminist angle... it's cool how they have a point of view.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Dallas (location)
- e-commerce (topic)
- franchise operation (topic)
- on-demand delivery (topic)
- brand vision (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/young-ones-to-watch-natasha-case-of-coolhaus-2704936). Summarized by Burnaze (https://burnaze.com/article/fc6169d6-41ab-4b8d-88c0-2d174c762b06).