---
title: "Central Penn Business Journal: Texas burger chain Mooyah targeting the midstate for growth"
url: https://burnaze.com/article/fc818ab6-8560-4d21-ba93-98bfc891f817
source: "1851 Franchise"
original_url: https://1851franchise.com/central-penn-business-journal-texas-burger-chain-mooyah-targeting-the-midstate-for-growth-2704408
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-09-28T17:12:16.000Z
modified: 2026-11-01T04:10:31.212Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4b83d5adb2d1d7fb132141331b5f69867328.jpg
---

# Central Penn Business Journal: Texas burger chain Mooyah targeting the midstate for growth

**TL;DR:** MOOYAH Burgers, Fries & Shakes is targeting the midstate area of Pennsylvania for growth, with a focus on Harrisburg and surrounding areas. The brand is planning to expand west to southern Pennsylvania, with areas such as York and Lancaster being the next logical locations.

*originally published in 1851 Franchise on 2017-09-28. [Read the original](https://1851franchise.com/central-penn-business-journal-texas-burger-chain-mooyah-targeting-the-midstate-for-growth-2704408).*

## Story

MOOYAH Burgers, Fries & Shakes opened its first Pennsylvania location this week, and the Central Penn Business Journal spoke with Director of Franchise Sales Jordan Duran about the brand's plans for expansion throughout the state.

According to the article, MOOYAH is currently focused on the midstate area, especially around Harrisburg.

Said Duran, "Our plan would be to move west to southern Pennsylvania as we try to expand. Harrisburg, York and Lancaster are the next logical areas."

The piece also mentions the franchisee financial requirements for joining with the brand, and discusses the tremendous growth the company is currently experiencing in the Northeast.

Said Duran, "We're focused on building out the Northeast region. About one-third of our growth is in that region next year."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise growth (topic)
- MOOYAH (company)
- Pennsylvania (location)
- Harrisburg (location)
- regional focus (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/central-penn-business-journal-texas-burger-chain-mooyah-targeting-the-midstate-for-growth-2704408). Summarized by Burnaze (https://burnaze.com/article/fc818ab6-8560-4d21-ba93-98bfc891f817).