---
title: "5 Things to Focus on When Building a Franchise Development Site"
url: https://burnaze.com/article/fc8e6f9e-3c7e-468e-afa0-9ab3eecbd092
source: "1851 Franchise"
original_url: https://1851franchise.com/5-things-to-focus-on-when-building-a-franchise-development-site-2706975
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands","Development & multi-unit"]
published: 2018-06-27T19:14:26.000Z
modified: 2026-11-01T02:40:12.834Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2ca9be766e1b7c39d6fbc7d0c17bda25543.jpg
---

# 5 Things to Focus on When Building a Franchise Development Site

**TL;DR:** A well-designed franchise development website is crucial for attracting and converting franchisee candidates. Creating a strong development website requires a specific design to appeal to its audience and achieve its goals.

*originally published in 1851 Franchise on 2018-06-27. [Read the original](https://1851franchise.com/5-things-to-focus-on-when-building-a-franchise-development-site-2706975).*

## Story

- Creating a strong development website is crucial for franchise brands to attract and convert franchisee candidates, as consumer engagement continues to move online.

- A development site is different from a consumer site and requires a specific design to appeal to its audience and achieve its goals.

- Michael Palm, Senior Project Manager, Digital at No Limit Agency, emphasizes that a development site should be designed to drive conversion, making signing up easy and attractive on every page.

- To drive conversion, the development site should present the headline selling points and focus on immediate conversion, rather than overwhelming candidates with too much information.

- The site should also make the most important information and forms readily accessible from any page, to avoid losing candidates who can't find what they need.

- A minimalist design is essential to keep the message and calls to action clear, as candidates are likely to be browsing multiple development sites with low patience.

- The branding of the development site should match the overall branding, but with the audience in mind, which is likely different from the consumer site audience.

- The site should focus on selling the business itself, rather than just the opportunity, with photography of the interior and exterior of the building, and images of franchisees and the executive team to put human faces to the experience.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- website design (topic)
- conversion optimization (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/5-things-to-focus-on-when-building-a-franchise-development-site-2706975). Summarized by Burnaze (https://burnaze.com/article/fc8e6f9e-3c7e-468e-afa0-9ab3eecbd092).