---
title: "‘Tis the Season to be Wicked at Rock Bottom"
url: https://burnaze.com/article/fc8febd6-2ffc-4a7a-a7cb-3056a64444d8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20201204_tis_the_season_to_be_wicked_at_rock_bottom.html
category: "Restaurants"
industry: "Restaurants"
published: 2020-12-04T12:00:00.000Z
modified: 2026-11-01T02:32:42.544Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# ‘Tis the Season to be Wicked at Rock Bottom

**TL;DR:** Rock Bottom is releasing a limited-time Wicked Elf Ale, donating 25 cents for every ale sold to Toys for Tots. The promotion is available through Dec. 27.

*originally published in Franchising.com on 2020-12-04. [Read the original](https://www.franchising.com/news/20201204_tis_the_season_to_be_wicked_at_rock_bottom.html).*

## Story

Available now through Dec. 27, Rock Bottom guests can toast to seasonal shenanigans with the uniquely mischievous Wicked Elf Ale - a golden-hued Belgian beer with festive notes of spice, stone fruit and the holiday spirit.

Even though things are getting frisky at Rock Bottom, Santa’s still putting the acclaimed restaurant and brewery on the Nice List because for every Wicked Elf Ale sold, Rock Bottom is donating 25 cents to Toys for Tots!

“Everyone could use a little more holiday cheer this year, and that’s what we’re spreading at Rock Bottom,” said Josh Kern, chief marketing officer for SPB Hospitality. “The Wicked Elf Ale is a fun and festive way to celebrate this merry season. It also serves as a special opportunity for us to give back to our communities. 2020 has brought on many challenges for families, so we are excited to bring more joy to children by donating to Toys for Tots.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- seasonal menu (topic)
- charity partnership (topic)
- Toys for Tots (company)
- SPB Hospitality (company)
- Josh Kern (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20201204_tis_the_season_to_be_wicked_at_rock_bottom.html). Summarized by Burnaze (https://burnaze.com/article/fc8febd6-2ffc-4a7a-a7cb-3056a64444d8).