---
title: "Central Bark Signs Newest Franchise Deal, Brings New Approach to Whole Dog Day Care to Asheville, N.C."
url: https://burnaze.com/article/fcddf295-8dc2-4d05-a69e-a44fe33b8dff
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221227_central_bark_signs_newest_franchise_deal_brings_new_approach_to_whole_dog_d.html
category: "Daycare & boarding"
industry: "Pets"
segment: "Daycare & boarding"
topics: ["Development & multi-unit"]
published: 2022-12-27T12:00:00.000Z
modified: 2026-11-01T01:03:58.800Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Central Bark Signs Newest Franchise Deal, Brings New Approach to Whole Dog Day Care to Asheville, N.C.

**TL;DR:** Central Bark has signed a new franchise deal with Emily and Lisa Fenster to bring their first doggy day care center to Asheville, N.C. The couple was drawn to Central Bark's business model and mission statement, which aligns with their passion for dogs and entrepreneurial spirit.

*originally published in Franchising.com on 2022-12-27. [Read the original](https://www.franchising.com/news/20221227_central_bark_signs_newest_franchise_deal_brings_new_approach_to_whole_dog_d.html).*

## Story

Originally from Texas, the couple settled in Asheville following a few years overseas in Germany where Lisa worked as a speech therapist on a U.S. government contract.

The entrepreneurial duo fell in love with Central Bark after extensive research because they wanted to combine their passion for dogs with a thriving business model when they moved back to the U.S. They knew Asheville would be a great market for Central Bark because it is such a dog friendly community and completely aligned with the brand’s mission statement: to forever nurture, enrich, and inspire whole health, happiness, and unconditional love for each dog, family, and community we serve.

“My wife and I have always possessed an entrepreneurial spirit along with a passion for connecting with people and changing lives,” said Emily Fenster. “It probably comes from my years as a member of the Bexar County San Antonio Fire EMS along with Lisa’s ongoing work as a speech therapist. On top of that, we’ve been dog people all our lives and have this incredible bond with our dogs that goes beyond just being a pet parent.

When we discovered Central Bark, we knew it was going to be the perfect fit while filling Asheville’s need for innovative whole dog care. We’re thrilled to connect with our community and other small businesses in the area and look forward to welcoming both four-legged and two-legged guests to our location very soon.”

For nearly 20 years, Central Bark has drawn in dogs and their owners across the country to experience its Enrichment Doggy Day Care, which combines Central Bark’s doggy day care expertise with the latest in canine science. Enrichment Doggy Day Care provides a healthy and balanced blend of exercise, social group play, learning, rest, and “TLC” to help dogs be healthy, happy, calm, and well-rounded members of the family. Furthermore, Central Bark also offers dog boarding, baths, grooming, a retail market, training and more.

## Entities

- Franchising.com (publication)
- Pets (sector)
- new location (topic)
- franchise deal (topic)
- dog daycare (topic)
- entrepreneurial spirit (topic)
- Central Bark USA (company)
- Asheville, North Carolina (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20221227_central_bark_signs_newest_franchise_deal_brings_new_approach_to_whole_dog_d.html). Summarized by Burnaze (https://burnaze.com/article/fcddf295-8dc2-4d05-a69e-a44fe33b8dff).