---
title: "Orangewood, Great Hill, Bessemer and others bet on franchises, as AI transforms customer feedback and service for restaurants and retail"
url: https://burnaze.com/article/fd91428c-843b-4343-8af1-a78b77e90781
source: "PE Hub"
original_url: https://www.pehub.com/orangewood-great-hill-bessemer-and-others-bet-on-franchises-as-ai-transforms-customer-feedback-and-service-for-restaurants-and-retail/
author: "Rafael Canton"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2026-06-24T13:51:43.000Z
modified: 2026-06-24T14:45:43.174Z
image: https://media.pehub.com/uploads/2023/01/GettyImages-614313140-1.jpg
---

# Orangewood, Great Hill, Bessemer and others bet on franchises, as AI transforms customer feedback and service for restaurants and retail

**TL;DR:** Private equity firms such as Orangewood, Great Hill, and Bessemer are investing in franchises, leveraging artificial intelligence to enhance customer feedback and service. AI is driving value creation opportunities for franchising portfolio companies, particularly in the restaurant and retail sectors.

*By Rafael Canton, originally published in PE Hub on 2026-06-24. [Read the original](https://www.pehub.com/orangewood-great-hill-bessemer-and-others-bet-on-franchises-as-ai-transforms-customer-feedback-and-service-for-restaurants-and-retail/).*

## Story

Alan Goldfarb, founder and managing partner at Orangewood Partners, highlights the significant role artificial intelligence is playing in driving value creation opportunities for franchising portfolio companies. AI is particularly impactful in transforming customer feedback and service for businesses in the restaurant and retail sectors.

Goldfarb points to several prominent trends shaping the franchising sector today. These trends indicate a dynamic environment with ongoing innovation and adaptation to new technologies and consumer expectations.

## Entities

- private equity (topic)
- franchise investment (topic)
- Technology (sector)
- ai technology (topic)
- PE Hub (publication)
- customer feedback (topic)
- Rafael Canton (person)
- Bessemer (investor)
- Orangewood Partners (investor)
- Great Hill (investor)
- Alan Goldfarb (person)

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Originally reported by Rafael Canton, PE Hub (https://www.pehub.com/orangewood-great-hill-bessemer-and-others-bet-on-franchises-as-ai-transforms-customer-feedback-and-service-for-restaurants-and-retail/). Summarized by Burnaze (https://burnaze.com/article/fd91428c-843b-4343-8af1-a78b77e90781).