---
title: "Central Bark Appoints Robert W. Crawford as Chief Executive Officer"
url: https://burnaze.com/article/fd9396d6-7a3e-4217-b848-fd12c2e37de5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220511_central_bark_appoints_robert_w_crawford_as_chief_executive_officer.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["People"]
published: 2022-05-11T12:00:00.000Z
modified: 2026-11-01T22:33:04.065Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Central Bark Appoints Robert W. Crawford as Chief Executive Officer

**TL;DR:** Central Bark has appointed Robert W. Crawford as its new CEO, bringing experience from Brook Furniture Rental and Coca-Cola's QSR portfolio. Crawford previously served as president and CEO of Brook Furniture Rental and director of North American marketing for Coca-Cola's QSR portfolio.

*originally published in Franchising.com on 2022-05-11. [Read the original](https://www.franchising.com/news/20220511_central_bark_appoints_robert_w_crawford_as_chief_executive_officer.html).*

## Story

FT. LAUDERDALE, Fla. - Central Bark recently announced that Robert W. “Bob” Crawford has been appointed as chief executive officer.

Crawford comes to Central Bark from his role as president and CEO of Brook Furniture Rental, a national high end / high touch service company. Prior to Brook Furniture Rental, he served as the director of North American marketing for Coca-Cola’s QSR (quick service restaurant) portfolio. Earlier in his career, Crawford was a brand manager for the Quaker Oats Company.

"I am thrilled to take on this new role with Central Bark as the company has made tremendous strides in truly creating the very best in enrichment day care where dogs can get all the love, attention, and activity they need to be healthy, happy, and well-rounded members of the family,” said Crawford. “From the moment I first stepped foot inside a Central Bark, I knew right away why we are different, special, and better than anything else out there.”

Central Bark has drawn in dogs and their owners to experience its Enrichment Doggy Day Care, which combines Central Bark’s doggy day care expertise with the latest in canine behavior science. Enrichment Doggy Day Care provides a healthy and balanced blend of exercise, social group play, learning, rest, and “TLC” to help dogs be healthy, happy, calm, and well-rounded members of the family. Furthermore, Central Bark also offers dog boarding, baths, grooming, a retail market, training and more.

“Bob brings a wealth of experience to Central Bark, from his background in managing large national corporations to scaling a regional service business, working alongside franchisees on behalf of Coca-Cola, and his tenure in the pet food and treats space,” said Chris Gaba, Central Bark co-founder and board member.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- Coke (company)
- ceo appointment (topic)
- pet care industry (topic)
- Central Bark USA (company)
- executive change (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220511_central_bark_appoints_robert_w_crawford_as_chief_executive_officer.html). Summarized by Burnaze (https://burnaze.com/article/fd9396d6-7a3e-4217-b848-fd12c2e37de5).