---
title: "Massage Heights Franchising Announces Cornerstone Partnership for the Massage Makes Me Happy Initiative"
url: https://burnaze.com/article/fdc724f9-a2db-4cc9-9a3e-50c7afaf4476
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220301_massage_heights_franchising_announces_cornerstone_partnership_for_the_massa.html
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2022-03-01T12:00:00.000Z
modified: 2026-11-01T02:11:19.380Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Massage Heights Franchising Announces Cornerstone Partnership for the Massage Makes Me Happy Initiative

**TL;DR:** Massage Heights Franchising announces a cornerstone partnership for the Massage Makes Me Happy initiative under the Global Wellness Institute. Massage Heights will serve as the exclusive employer partner and offer promotions leading up to Global Massage Makes Me Happy and Healthy Day.

*originally published in Franchising.com on 2022-03-01. [Read the original](https://www.franchising.com/news/20220301_massage_heights_franchising_announces_cornerstone_partnership_for_the_massa.html).*

## Story

In support of the initiative, Massage Heights will serve as this year’s exclusive employer partner and will offer promotions throughout the month leading up to Global Massage Makes Me Happy and Healthy Day, Sunday, March 20.

“Massage therapy truly does make a positive difference through the many benefits it offers,” said CG Funk, Senior Vice President of Culture and Industry Relations. “Massage Heights is honored to be a partner for this impactful initiative aiming to promote and educate on the healing powers of therapeutic touch and celebrate the work of professional massage therapists.”

Dr. Tiffany Field, Founder and Director of the University of Miami School of Medicine’s Touch Research Institute and medical spokesperson for GWI’s Massage Makes Me Happy initiative shares, “After 40 years of research, we have yet to find a chronic or systematic human malady that massage does not aid.”

This partnership is one effort the brand has committed to with an overarching goal of increasing awareness on the benefits of massage therapy as well as the career of massage therapists. Massage Heights is also actively taking steps to further support its company culture through care programs, training, self-care initiatives and more.

“I have been a committed receiver of massage therapy for more than 30 years and experienced first-hand how it makes people feel happier and be healthier,” shared Lynda Solien-Wolfe, Massage Makes Me Happy Chair. “The movement and the official Global Massage Makes Me Happy and Healthy Day will be a great celebration of the happiness that massage brings to millions of people throughout the year and around the globe.”

Massage therapists and estheticians are at the foundation of the Massage Heights brand and play a key role in steering its success. Partnering with the Massage Makes Me Happy initiative is one step toward changing the narrative and status quo of a career in the spa and wellness industry.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- partnership (topic)
- Massage Heights (company)
- massage therapy (topic)
- Global Wellness Institute (company)
- wellness initiative (topic)
- industry awareness (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220301_massage_heights_franchising_announces_cornerstone_partnership_for_the_massa.html). Summarized by Burnaze (https://burnaze.com/article/fdc724f9-a2db-4cc9-9a3e-50c7afaf4476).