---
title: "Survey: Consumer Confidence Holds Steady"
url: https://burnaze.com/article/fde59811-5190-46a5-93fe-ef6d1d784188
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20241230_survey_consumer_confidence_holds_steady.html
author: "M. Scott Morris"
category: "Finance"
topics: ["Finance & M&A"]
published: 2024-12-30T08:00:00.000Z
modified: 2026-10-31T20:30:08.535Z
image: https://imgs.franchising.com/art/articles/9195_plate.jpg
---

# Survey: Consumer Confidence Holds Steady

**TL;DR:** Consumer confidence held steady in November with small increases in job-market confidence and confidence in household finances, according to The Numerator Consumer Sentiment Tracker. The November Consumer Confidence Score was 56.2, up 0.2 from October.

*By M. Scott Morris, originally published in Franchising.com on 2024-12-30. [Read the original](https://www.franchising.com/articles/20241230_survey_consumer_confidence_holds_steady.html).*

## Story

According to The Numerator Consumer Sentiment Tracker, consumer confidence held steady in November with small increases in job-market confidence, confidence in their ability to make ends meet, and with nonessential spending. The November Consumer Confidence Score was 56.2 (+0.

2 vs. October), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. Other survey results include: 39% of consumers think it's very or somewhat easy to find employment in the current job market.

48% of consumers say their household's financial situation is currently good or very good. 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Consumers with spare cash say they're putting it in savings (37%) and paying down debts (34%) while 12% of consumers say they do not have any spare cash.

To save money, consumers are shopping for items on sale (42%), using coupons/discount codes (42%), and cooking at home (41%). The November Financial Outlook Score was 57.4 (+5.

1), indicating that consumers feel positive about their household finances. Thinking about one year from now, 34% think their finances will be better than they are now, 47% think they'll be the same, and 19% think they'll be worse. This month's growth over last was driven by many groups, especially Boomers (+8.

3 pts) and White shoppers (+7.8 pts), who have consistently felt the most negative. At the same time, Gen Z (-1 pt) and Black shoppers (-3.

8 pts) both saw declines though they remain some of the most optimistic groups overall.

## Entities

- Franchising.com (publication)
- Finance (sector)
- M. Scott Morris (person)
- Numerator (company)
- job market (topic)
- consumer confidence (topic)
- Gen Z (location)
- spending habits (topic)
- household finances (topic)
- Boomers+ (location)
- Black shoppers (location)
- White shoppers (location)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20241230_survey_consumer_confidence_holds_steady.html). Summarized by Burnaze (https://burnaze.com/article/fde59811-5190-46a5-93fe-ef6d1d784188).