---
title: "MADabolic Announces New Ownership At Atlanta Location"
url: https://burnaze.com/article/fe1e3ad1-2440-485e-af6a-8be20d19ba45
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210709_madabolic_announces_new_ownership_at_atlanta_location.html
category: "Fitness"
industry: "Fitness"
published: 2021-07-09T12:00:00.000Z
modified: 2026-11-01T22:33:13.395Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# MADabolic Announces New Ownership At Atlanta Location

**TL;DR:** MADabolic announces new ownership at its Atlanta location, with Rae Dillard taking over as franchisee. Dillard, an Atlanta native and former collegiate track athlete, brings years of experience with MADabolic's signature interval system.

*originally published in Franchising.com on 2021-07-09. [Read the original](https://www.franchising.com/news/20210709_madabolic_announces_new_ownership_at_atlanta_location.html).*

## Story

GEORGIA - MADabolic, a strength-driven interval training franchise, announces its newest franchisee, Rae Dillard, will take over the existing Atlanta location adjacent to the Atlanta Beltline at 661 Auburn Avenue, Suite 260.

Dillard, an Atlanta native, is a former collegiate track athlete and brings years of experience with MADabolic’s signature interval system as a client-turned-trainer for MADabolic in Charlotte, North Carolina. “Rae’s wealth of experience in Charlotte suits her well to continue the MADabolic legacy in Atlanta,” said Brandon Cullen, CEO and Co-Founder of MADabolic, “Under her leadership, the MAD ATL community will continue to experience the same, high-quality training experience they’ve come to know and love.”

“I was involved in college athletics, CrossFit, and everything in-between before finding MADabolic,” said Dillard, “I was instantly hooked. Within a year, I was onboarding as a trainer and now, six years later, I’ve become an owner. The workouts are challenging to all and include exercises you don’t see anywhere else. It’s been great to return to Atlanta, surrounded by family and friends, and I look forward to growing MADabolic Atlanta as the location’s new owner.”

MADabolic’s distinctive strength-focused concept attracts the everyday go-getter who prioritizes health and fitness. Rooted in science, the program’s signature intervals are designed to torch body fat, increase strength and promote lean muscle. MADabolic’s purposeful approach provides unmatched results and offers a strong franchise investment opportunity with competitive differentiation.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- franchisee (topic)
- Atlanta (location)
- fitness franchise (topic)
- new ownership (topic)
- MADabolic (company)
- Brandon Cullen (person)
- CrossFit (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210709_madabolic_announces_new_ownership_at_atlanta_location.html). Summarized by Burnaze (https://burnaze.com/article/fe1e3ad1-2440-485e-af6a-8be20d19ba45).