---
title: "Bobby’s Burgers by Bobby Flay Serves Up a Taste of New York’s Little Italy"
url: https://burnaze.com/article/fe4faed7-019c-4b80-89c3-4d69bf6442d9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260114_bobbys_burgers_by_bobby_flay_serves_up_a_taste_of_new_yorks_little_italy.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-01-14T12:00:00.000Z
modified: 2026-10-31T16:51:31.886Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Bobby’s Burgers by Bobby Flay Serves Up a Taste of New York’s Little Italy

**TL;DR:** Bobby's Burgers By Bobby Flay introduces new menu items inspired by Italy, including the Little Italy Burger and a Rocky Road Milkshake. The limited-time items are available at all locations through February 28.

*originally published in Franchising.com on 2026-01-14. [Read the original](https://www.franchising.com/news/20260114_bobbys_burgers_by_bobby_flay_serves_up_a_taste_of_new_yorks_little_italy.html).*

## Story

Bobby’s Burgers By Bobby Flay is warming up the colder months with bold and unexpected flavor combinations inspired by Bobby Flay’s travels to Italy. The brand’s new Little Italy Burger is available at all Bobby's Burgers locations now through Feb. 28, featuring limited-time items crafted to bring a taste of Italy to guests across the country. In addition, the classic and familiar taste of Rocky Road comes to life in a spoon-bending, custard milkshake that is sure to please any sweet tooth.

“As a born and raised New Yorker, I’ve always been surrounded by the vibrant Italian-American character that makes Little Italy so special,” said Chef Bobby Flay. “With this burger, I wanted to bring those quintessential influences forward in a way that speaks for itself. It’s food that feels connected to the places and moments that inspired it.”

The limited-time items include:

- Little Italy Burger — Certified Angus Beef™ patty grilled medium or well done with mozzarella, spicy tomato sauce, parmesan and arugula. Available with grilled chicken upon request

- Rocky Road Milkshake — A chocolate shake blended with almonds, marshmallows and topped with a sprinkle of chocolate flakes.

**Available for a limited time at participating locations.*

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu items (topic)
- Bobby's Burgers (company)
- Bobby Flay (person)
- italian cuisine (topic)
- Little Italy (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260114_bobbys_burgers_by_bobby_flay_serves_up_a_taste_of_new_yorks_little_italy.html). Summarized by Burnaze (https://burnaze.com/article/fe4faed7-019c-4b80-89c3-4d69bf6442d9).