---
title: "QSR Magazine: Inside Moe's Quest for a Chief Taco Officer"
url: https://burnaze.com/article/fe8c490f-588f-4209-9f7d-ccece0ee16a5
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-inside-moes-quest-for-a-chief-taco-officer-2706539
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["People"]
published: 2018-05-15T14:09:44.000Z
modified: 2026-11-01T04:09:09.066Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/080de4f3b4b83b7c15a8ecb5a43b55029667.jpg
---

# QSR Magazine: Inside Moe's Quest for a Chief Taco Officer

**TL;DR:** Moe's Southwest Grill is searching for a chief taco officer through a social media campaign. The campaign has been successfully boosting buzz around the brand.

*originally published in 1851 Franchise on 2018-05-15. [Read the original](https://1851franchise.com/qsr-magazine-inside-moes-quest-for-a-chief-taco-officer-2706539).*

## Story

Moe's Southwest Grill has been on the hunt for the right fan to fill the role of chief taco officer. According to a recent article in QSR Magazine, the brand is using social media to determine which loyalty-program member is the best fit for the position. The campaign has been successfully boosting buzz around the brand.

"I always knew we had passionate, loyal fans, but this really just reiterated how passionate and loyal they are. And that they have been with us for the last 18 years, that they come pretty regularly, and that they love that we take their opinion into account,” said senior social media manager, Victoria Nielsen.

The winner of the competition will take part in Moe's 12-city tour this June and be responsible for running the brand's social media accounts during the experience. The first round of the competition received 270 entries. Moe's selected three finalists from the list and fans will be responsible for voting on social media to determine the final outcome.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- brand promotion (topic)
- Moe's Southwest Grill (company)
- social media campaign (topic)
- chief taco officer (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-inside-moes-quest-for-a-chief-taco-officer-2706539). Summarized by Burnaze (https://burnaze.com/article/fe8c490f-588f-4209-9f7d-ccece0ee16a5).