---
title: "The first ever EFF Awards launched and was a resounding success"
url: https://burnaze.com/article/feba3e87-04b6-4d6f-be87-3751f67b029b
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/the-first-ever-eff-awards-launched-and-was-a-resounding-success
author: "Global Franchise Team"
category: "General"
published: 2022-10-27T14:02:00.000Z
modified: 2026-10-31T16:10:58.198Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/11/100-Montaditos-scaled.jpg
---

# The first ever EFF Awards launched and was a resounding success

**TL;DR:** The European Franchise Federation (EFF) launched its first-ever EFF Awards in Brussels, celebrating notable milestones and achievements in the franchise industry. The awards recognized brands that best represented ethical franchising and demonstrated the benefits of the franchising business model.

*By Global Franchise Team, originally published in Global Franchise on 2022-10-27. [Read the original](https://www.global-franchise.com/news/the-first-ever-eff-awards-launched-and-was-a-resounding-success).*

## Story

The first event of its kind saw movers and shakers in the franchise industry celebrate notable milestones and achievements during a spectacular gala dinner and awards ceremony in Brussels.

The awards ranged across five categories including franchisor of the year and emerging brand. The four expert judges from national franchise associations in Hungary, France, the U.K. and the Netherlands, had some very tough decisions to make.

In the end, they looked at a range of criteria to decide, in their view, which brands best represented ethical franchising, told their story in a compelling way, and demonstrated the benefits of the franchising business model.

Alisdair Gray of the European Franchise Federation said: “The EFF intends for this inaugural award ceremony to become a milestone in the franchising industry events calendar. We feel it is important to recognize the success of those in the industry at such a challenging time economically. In addition to recognizing the achievements, it’s also an excellent opportunity for those in the industry to network and share knowledge and support.”

**100 Montaditos** – Spain (pictured) **Eezy** – Finland **Didier Château** – France

**Goldex** – UK **Yves Rocher** – France **Kiinteistömaailma** – Finland

**Logiscool** – Hungary **Fit 20** – Netherlands **Special Recognition: Llaollao** – Spain

**Makery DIY** – Hungary **The CO-OP** – U.K.

**Fogarolli** – Sweden **Fitness Factory** – Portugal **Kotipizza** – Finland

The EFF wanted to also say thank you to the 40 companies who took part in the competition. All of the nominees are already winners of their own national competitions. It is never easy to choose between such an elite group of companies. The EFF is grateful for everyone who took the time and effort to take part in our award.

## Entities

- General (sector)
- Global Franchise (publication)
- international expansion (topic)
- franchise awards (topic)
- U.K. (location)
- France (location)
- Netherlands (location)
- industry events (topic)
- Hungary (location)
- Brussels (location)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/the-first-ever-eff-awards-launched-and-was-a-resounding-success). Summarized by Burnaze (https://burnaze.com/article/feba3e87-04b6-4d6f-be87-3751f67b029b).