---
title: "Sacramento Bee: Dairy Queen Eyeing Growth Around California Capital"
url: https://burnaze.com/article/fec54a82-09b7-4236-8807-ede852d6f7e8
source: "1851 Franchise"
original_url: https://1851franchise.com/sacramento-bee-dairy-queen-eyeing-growth-around-california-capital-4255
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Development & multi-unit"]
published: 2016-04-12T22:17:47.000Z
modified: 2026-11-01T04:13:15.007Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fbab915b0463ac5291c809000c1af8cd3331160412172947.jpeg
---

# Sacramento Bee: Dairy Queen Eyeing Growth Around California Capital

**TL;DR:** Dairy Queen is seeking to expand in the Sacramento region of California and is looking for well-capitalized franchisees to help grow the brand. The company aims to open one new location in the area by the end of the year.

*originally published in 1851 Franchise on 2016-04-12. [Read the original](https://1851franchise.com/sacramento-bee-dairy-queen-eyeing-growth-around-california-capital-4255).*

## Story

*Dairy Queen®* sees a growth opportunity in the Sacramento region of California and with one franchise already established the brand hopes to continue its success. The company is searching for the ideal real estate and eager well-capitalized franchisees to help expand the brand in the capital area.

*Dairy Queen* has launched a new restaurant design and encourages future franchisees to adapt to the *DQ Grill & Chill®* concept, which includes an expanded menu. Jim Kerr, who is in charge of franchisee development at *DQ*, believes there is great potential and he aims to open one new location in the Sacramento area by the end of the year. He has also considered real estate in Yuba City, Lincoln, Folsom, Roseville and Rocklin.

Kerr tells The Sacramento Bee, “We’ve done a lot of planning to figure out what we needed to do to grow at that kind of pace, and we do have focus areas, but more importantly, we have a high-quality operator with capital and operations experience.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Dairy Queen (company)
- restaurant design (topic)
- Sacramento (location)
- Lincoln (location)
- Roseville (location)
- Folsom (location)
- Rocklin (location)
- Yuba City (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/sacramento-bee-dairy-queen-eyeing-growth-around-california-capital-4255). Summarized by Burnaze (https://burnaze.com/article/fec54a82-09b7-4236-8807-ede852d6f7e8).