---
title: "Manchester Theoretically Orange"
url: https://burnaze.com/article/feceb462-0798-42f2-80b3-bc26be538a5c
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/manchester-theoretically-orange
author: "Global Franchise Team"
category: "Fitness"
industry: "Fitness"
published: 2018-09-14T09:23:00.000Z
modified: 2026-11-01T22:32:58.684Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# Manchester Theoretically Orange

**TL;DR:** Orangetheory Fitness is opening a new unit in Altrincham, Greater Manchester, with plans to open another 40 gyms outside London. The new location is expected to be ready for business by December 2018.

*By Global Franchise Team, originally published in Global Franchise on 2018-09-14. [Read the original](https://www.global-franchise.com/news/manchester-theoretically-orange).*

## Story

U.S. fitness concept Orangetheory Fitness begins its invasion of the British hinterland with the scheduled opening of a new unit in Altrincham, in the Greater Manchester area.

The new location will be situated at 4 George Street, and is expected to be ready for business by December 2018. The company plans to open another 40 gyms outside London.

Adam Bowerman, studio manager of Orangetheory Fitness Altrincham, added: “Launching our debut studio in Altrincham is particularly exciting. With many new businesses, and an array of culture, cafes and restaurants in the area, there’s a wonderful community feel to the town, which is perfect for our members.

“Orangetheory Fitness Altrincham may be part of a globally successful brand, but this will very much be Altrincham’s local studio and we’re looking forward to being a passionate part of that community.”

## Entities

- unit expansion (topic)
- Fitness (sector)
- Global Franchise (publication)
- international expansion (topic)
- fitness industry (topic)
- James Fell (person)
- Orangetheory Fitness (company)
- Altrincham (location)
- Greater Manchester (location)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/manchester-theoretically-orange). Summarized by Burnaze (https://burnaze.com/article/feceb462-0798-42f2-80b3-bc26be538a5c).