---
title: "Smalls Sliders® Invites Guests to Celebrate First-Ever Small-o-ween"
url: https://burnaze.com/article/fedea6a6-0b01-4f92-afe8-cabc15463d0a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231019_smalls_sliders_invites_guests_to_celebrate_firstever_smalloween.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2023-10-19T12:00:00.000Z
modified: 2026-10-31T20:30:34.842Z
image: https://imgs.franchising.com/brands/social/smalls_sliders.jpg
---

# Smalls Sliders® Invites Guests to Celebrate First-Ever Small-o-ween

**TL;DR:** Smalls Sliders is celebrating its first-ever Small-o-ween by giving away exclusive shoe charms and custom sticker sets to guests at all locations from October 28 to 31. The brand, which has grown to nine locations in Louisiana and has over 100 under development, aims to capture the attention of Gen Z with timely trends and limited-time offerings.

*originally published in Franchising.com on 2023-10-19. [Read the original](https://www.franchising.com/news/20231019_smalls_sliders_invites_guests_to_celebrate_firstever_smalloween.html).*

## Story

Slidin’ thru all Smalls Sliders locations starting on October 28, the first 100 guests in line will receive exclusive shoe charms in the brand’s hallmark orange logo with the purchase of a menu item. The initiative will run daily through October 31, and guests who miss out on the daily shoe charms will instead be rewarded with a custom Small-o-ween sticker set while supplies last. The slider concept is utilizing the fall-themed campaign as a means to capture the attention of Gen Z and its emphasis on timely trends.

“Despite the Smalls Sliders brand growing at an unprecedented pace, our guest’s satisfaction remains a top priority on the local level,” said Michael Alberici, SVP & Head of Marketing for Smalls Sliders. “Gen Z makes up a substantial section of our consumer base, so rolling out limited-time offerings like new menu items or custom apparel has become a top priority in our operations. We view holidays like Halloween as a way for us to strengthen brand loyalty with our Gen Z audience, and we’re excited to continue introducing inventive offerings for all our guests to enjoy.”

Smalls Sliders plans to make Small-o-ween an annual event with a goal for the prizes and offerings to become bigger and better each year. The Small-o-ween campaign comes just a few months after the brand launched its first-ever limited-time menu offering, Summer Floats, as an additional outlet to connect with younger audiences who hold menu innovation top of mind.

Smalls Sliders opened its first restaurant in 2019 and has since grown to nine Cans throughout Louisiana, with more than 100 locations already under development. The restaurant has already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America's Hottest Startup Fast Casuals” and its 2023 QSR 50 Contenders list. Other accolades include Nation’s Restaurant News naming the brand as one of the publication’s “Breakout Brands of 2023,” in addition to ranking on this year’s Entrepreneur magazine “Top New & Emerging Franchises” list.

Smalls Sliders was the brainchild of Founder Brandon Landry, with former pro football NFL quarterback Drew Brees joining him as an initial investor, and is backed by industry veterans at 10 Point Capital. The QSR restaurant focuses exclusively on craveable premium cheeseburger sliders, with every meal cooked to order. Smalls Sliders delivers both drive-thru and popular walk-up experiences, serviced from a unique modular construction design, allowing real estate flexibility and rapid construction of new restaurants.

As a fast-growing concept dedicated to serving fresh, cooked-to-order cheeseburger sliders, the Smalls Sliders franchise opportunity brings real estate flexibility and rapid construction of new restaurants with its unique modular design.

## Entities

- Franchising.com (publication)
- General (sector)
- limited time offer (topic)
- franchise opportunity (topic)
- restaurant expansion (topic)
- marketing campaign (topic)
- louisiana (location)
- Smalls Sliders (company)
- Brandon Landry (person)
- 10 Point Capital (investor)
- Drew Brees (person)
- 10 Point Capital investment in Smalls Sliders (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231019_smalls_sliders_invites_guests_to_celebrate_firstever_smalloween.html). Summarized by Burnaze (https://burnaze.com/article/fedea6a6-0b01-4f92-afe8-cabc15463d0a).