---
title: "Clean Juice Celebrates Two New Store Openings Following BRIX Holdings Acquisition"
url: https://burnaze.com/article/fee5b429-ad21-4743-9186-06404d8eb671
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240620_clean_juice_celebrates_two_new_store_openings_following_brix_holdings_acqui.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Finance & M&A"]
published: 2024-06-20T12:00:00.000Z
modified: 2026-10-31T18:45:08.851Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Clean Juice Celebrates Two New Store Openings Following BRIX Holdings Acquisition

**TL;DR:** Clean Juice has opened two new stores following its acquisition by BRIX Holdings. The new locations are in Eugene, Oregon and Prosper, Texas, and are owned by first-time franchisees Michael Morgan and Jigar Patel.

*originally published in Franchising.com on 2024-06-20. [Read the original](https://www.franchising.com/news/20240620_clean_juice_celebrates_two_new_store_openings_following_brix_holdings_acqui.html).*

## Story

“These two grand openings kick off a new, positive chapter for Clean Juice,” said Sherif Mityas, CEO of Brix Holdings LLC, parent company of Clean Juice.

Together, Clean Juice’s newest franchisees boast a wealth of business acumen, industry knowledge and a passion for health and wellness. Michael Morgan and Jigar Patel are first-time owners in their respective markets of Eugene, Oregon and Prosper, Texas. Both owners organized soft openings and are looking forward to celebrating with their communities at grand opening events this summer.

“After a health scare a few years back, I had no choice but to start making conscious decisions about food, fitness and my overall well-being,” said Jigar Patel, owner of Clean Juice Prosper. “Clean Juice was a steadfast option for me throughout my journey, and I fell in love with its offerings and the community around it. When it came time for me to seek new business opportunities, it was a no-brainer to look into ownership options. Now, I’m eager to grow with the brand and share healthy and delicious options for my community to enjoy.”

A week prior to BRIX’s acquisition, Joe Carmosino, an experienced multi-unit Clean Juice owner, opened his third location in Deer Park, Illinois. Carmosino has been with the brand since 2019 with locations in Naperville and Park Ridge, Illinois.

All future Clean Juice locations will feature a redesigned store with a modern look and fresh feel that guests will love. The locations will have a smaller box size for unit economics and improved technology, such as kiosk-based ordering and a redesigned menu for improved speed and efficiency.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- acquisition (topic)
- franchisees (topic)
- Clean Juice (company)
- store redesign (topic)
- BRIX Holdings (company)
- Sherif Mityas (person)
- Prosper, Texas (location)
- Eugene, Oregon (location)
- Jigar Patel (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240620_clean_juice_celebrates_two_new_store_openings_following_brix_holdings_acqui.html). Summarized by Burnaze (https://burnaze.com/article/fee5b429-ad21-4743-9186-06404d8eb671).