---
title: "The San Diego Union-Tribune: Checkers & Rally’s Prepares to Bring More Burger Joints to San Diego County"
url: https://burnaze.com/article/ff10d94d-506b-45f2-9162-d55d137273eb
source: "1851 Franchise"
original_url: https://1851franchise.com/the-san-diego-union-tribune-checkers-rallys-prepares-to-bring-more-burger-joints-to-san-diego-county-8393
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-12-08T22:17:09.000Z
modified: 2026-11-01T04:12:04.173Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/53f991f737c4b22f8c4d170c1ae5e9778034.jpg
---

# The San Diego Union-Tribune: Checkers & Rally’s Prepares to Bring More Burger Joints to San Diego County

**TL;DR:** Checkers & Rally's plans to expand in San Diego County with 20 new locations. The brand is targeting communities with affordable eat options, citing its unique concept that caters to people with limited disposable income.

*originally published in 1851 Franchise on 2016-12-08. [Read the original](https://1851franchise.com/the-san-diego-union-tribune-checkers-rallys-prepares-to-bring-more-burger-joints-to-san-diego-county-8393).*

## Story

Burgers and fries fans in San Diego rejoice! Checkers & Rally's is planning big expansion, with the hopes of adding 20 area locations to their existing five.

One of these is already under construction with an opening date early next year. With the brand targeting communities with a demand for affordable eats, the market is ripe for expansion.

“Rally’s is a unique concept that caters to people without a lot of disposable income,” he said. “If you have $5 in your pocket, we like to say you can come to Rally’s and get a full meal. And we fit the bill of where people can afford to come to us more than just once a week or once a month.”

Local franchisee Bruce Ong believes the brand's recent improvements and room for growth in San Diego make this the perfect area for expansion.

“We have this guest measure and we can see traffic counts, and we have always been on the incline since 2001 in traffic counts and sales,” said Ong to the reporter.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- market growth (topic)
- Checkers (company)
- Rally's (company)
- San Diego County (location)
- affordable menu (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-san-diego-union-tribune-checkers-rallys-prepares-to-bring-more-burger-joints-to-san-diego-county-8393). Summarized by Burnaze (https://burnaze.com/article/ff10d94d-506b-45f2-9162-d55d137273eb).