--- title: "Multi-Unit Franchisee Insight - Measuring Growth & Casting Vision" url: https://burnaze.com/article/ff1486e5-44f7-42f1-852a-7d2be1ff4496 source: "Franchising.com" original_url: https://www.franchising.com/articles/multiunit_franchisee_insight__measuring_growth__casting_vision.html author: "Multi-Unit Franchisee" category: "Franchise Industry" industry: "Franchise Industry" topics: ["Development & multi-unit"] published: 2019-10-21T09:00:00.000Z modified: 2026-11-01T04:10:36.700Z image: https://imgs.franchising.com/art/articles/4910_plate.jpg --- # Multi-Unit Franchisee Insight - Measuring Growth & Casting Vision **TL;DR:** Multi-unit franchisees share insights on measuring growth and casting vision for their businesses, focusing on units added and long-term goals. They discuss their growth meters and vision for the next 5 to 10 years, including expanding units and adding new brands. *By Multi-Unit Franchisee, originally published in Franchising.com on 2019-10-21. [Read the original](https://www.franchising.com/articles/multiunit_franchisee_insight__measuring_growth__casting_vision.html).* ## Story We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees. **Growth meter: How do you measure your growth?** This will change over time, but right now our growth meter for us is units, how many units we are adding. **Vision meter: Where do you want to be in 5 years? 10 years?** **Rylan:** I would like us to have four-plus brands, with over 100 units. In 10 to 20 years, we will be surpassing the 1,000 unit-mark. ***Jennifer and Rylan Miller**, multi-unit franchisees of Tropical Smoothie Cafe* **Growth meter: How do you measure your growth?** Great customer service along with quality food--what we already have. **Vision meter: Where do you want to be in 5 years? 10 years?** I want to open more restaurants and, additionally, expand into a different field of businesses. In 5 years, I want our company to be known as great in customer service. In 10 years, I want all my team leaders to set their own examples as great leaders. ***Jigar (Jim) Patel**, multi-unit franchisee of Wayback Burgers* **Growth meter: How do you measure your growth?** My growth can be measured in two ways: 1) by the number of stores I add during the year, and 2) by the client count increase at my existing locations. **Vision meter: Where do you want to be in 5 years? 10 years?** We got to 21 locations in 10 years. The next 5 years will be about strategic growth to support our existing locations. There is a potential over the next 10 years to also add other brands to the existing portfolio. ## Entities - Franchising.com (publication) - unit expansion (topic) - Franchise Industry (sector) - growth strategy (topic) - Multi-Unit Franchisee (person) - Tropical Smoothie Cafe (company) - multi-unit franchisees (topic) - Wayback Burgers (company) - long-term goals (topic) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/multiunit_franchisee_insight__measuring_growth__casting_vision.html). Summarized by Burnaze (https://burnaze.com/article/ff1486e5-44f7-42f1-852a-7d2be1ff4496).