---
title: "Seniors Helping Seniors® In-Home Care Services Expands to East Bay, California"
url: https://burnaze.com/article/ff36f900-e75f-4e7b-a63e-ef62aaed3ed2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250328_seniors_helping_seniors_inhome_care_services_expands_to_east_bay_california.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Development & multi-unit"]
published: 2025-03-28T12:00:00.000Z
modified: 2026-10-31T18:02:04.473Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Seniors Helping Seniors® In-Home Care Services Expands to East Bay, California

**TL;DR:** Seniors Helping Seniors in-home care services has expanded to East Bay, California, with new franchisees Brianna and Matt Fitchett. The Fitchetts bring a passion for community service and aim to establish their business as a trusted resource in the community.

*originally published in Franchising.com on 2025-03-28. [Read the original](https://www.franchising.com/news/20250328_seniors_helping_seniors_inhome_care_services_expands_to_east_bay_california.html).*

## Story

The Fitchetts bring a deep-rooted passion for community service with their new Seniors Helping Seniors in East Bay. With backgrounds in nonprofit work—Brianna in health care and disability services and Matt in youth-focused programs—the couple has always prioritized purpose-driven work. When the Fitchetts discovered Seniors Helping Seniors®, they saw an opportunity to continue serving their community through business ownership in a way that aligned with their values.

The Fitchetts’ motivation extends beyond simply operating a business; they aim to make their services a trusted resource in the community. Brianna’s familiarity with in-home care models and Matt’s background in community programming provide them with a strong foundation to grow and develop lasting relationships. They hope to establish Seniors Helping Seniors® as the go-to service for older adults seeking assistance and retirees looking for fulfilling work.

By focusing on reputation, word-of-mouth, and genuine care for their clients, they are committed to building something that not only thrives but also enriches lives.

“It helps people on both sides of the equation — providing meaningful work to caregivers while also supporting seniors who need assistance. It felt like a perfect fit for what we wanted to do,” Brianna explained.

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care.

“We partner with passionate and hard-working franchisees,” said Seniors Helping Seniors® President Namrata Yocom-Jan. “That’s exactly what we’ve found with Brianna and Matt as new franchisee Partners, who are well-equipped to provide unparalleled in-home services to those in need throughout East Bay.”

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Senior Care (sector)
- senior care (topic)
- in-home care (topic)
- community service (topic)
- Seniors Helping Seniors (company)
- Namrata Yocom-Jan (person)
- U.S. Department of Health and Human Services (regulator)
- Brianna Fitchett (person)
- Matt Fitchett (person)
- East Bay, California (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250328_seniors_helping_seniors_inhome_care_services_expands_to_east_bay_california.html). Summarized by Burnaze (https://burnaze.com/article/ff36f900-e75f-4e7b-a63e-ef62aaed3ed2).