---
title: "Swig Celebrates 100th Store with $1 Drinks Nationwide on February 1"
url: https://burnaze.com/article/ffb428cb-5dac-4eb3-a714-71ebcbba43e4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250128_swig_celebrates_100th_store_with_1_drinks_nationwide_on_february_1.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2025-01-28T12:00:00.000Z
modified: 2026-10-31T18:21:56.694Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Swig Celebrates 100th Store with $1 Drinks Nationwide on February 1

**TL;DR:** Swig is celebrating its 100th store with $1 drinks nationwide on February 1. The brand was founded 15 years ago by Nicole Tanner in St. George, Utah.

*originally published in Franchising.com on 2025-01-28. [Read the original](https://www.franchising.com/news/20250128_swig_celebrates_100th_store_with_1_drinks_nationwide_on_february_1.html).*

## Story

Swig was founded 15 years ago by Nicole Tanner in St. George, Utah.

“I’m excited to celebrate Swig’s 100th store and the journey that brought us here,” said Nicole Tanner, founder of Swig. “From our humble beginnings to now having 100 locations in 14 states, I’m amazed at everything our team has accomplished. Swig represents happiness in a cup, and our customers mean the world to us!”

“We've proudly created a new beverage category and pioneered the ‘Dirty Soda’ movement, delivering personalized and refreshingly unique drinks across the nation,” said Alex Dunn, CEO of Swig. “Reaching 100 stores is a momentous milestone, and we can’t wait to celebrate with our customers.”

On Saturday, Feb. 1, 2025, from 10 a.m. to 8 p.m., Swig is serving up 24oz drinks for $1. Sip big—up to two drinks per person present.

Swig takes soda to the next level with personalized drinks that mix classic sodas with bold flavors, fresh fruits, purees, and creams. In addition to Dirty Soda, the menu features Refreshers—light, water-based drinks paired with fresh fruits—and Revivers, a customizable energy drink for that extra pick-me-up. Swig also offers a selection of sweet and savory options, including pink sugar cookies and warm pretzel bites.

Blended revivers and blended hot chocolates are excluded.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- Swig (company)
- brand milestone (topic)
- Alex Dunn (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250128_swig_celebrates_100th_store_with_1_drinks_nationwide_on_february_1.html). Summarized by Burnaze (https://burnaze.com/article/ffb428cb-5dac-4eb3-a714-71ebcbba43e4).