---
title: "Southeast Michigan BIGGBY® Coffee Locations Celebrate Their Customers in a BIGG Way"
url: https://burnaze.com/article/ffe6b58c-cd26-48bd-b9f8-d3ae11e8ae2c
source: "1851 Franchise"
original_url: https://1851franchise.com/biggbycoffee/southeast-michigan-biggby-coffee-locations-celebrate-their-customers-in-a-bigg-way-2721010
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2023-02-07T13:08:10.000Z
modified: 2026-11-01T01:13:51.474Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9979ddba958cc17e9c6c8dd05267063c2633.jpg
---

# Southeast Michigan BIGGBY® Coffee Locations Celebrate Their Customers in a BIGG Way

**TL;DR:** Multiple Southeast Michigan BIGGBY COFFEE locations offered a free drink to customers as a thank-you for their loyalty and support. The brand has passed the 300-unit mark and is rapidly becoming a go-to spot in markets across the country.

*originally published in 1851 Franchise on 2023-02-07. [Read the original](https://1851franchise.com/biggbycoffee/southeast-michigan-biggby-coffee-locations-celebrate-their-customers-in-a-bigg-way-2721010).*

## Story

Multiple Southeast Michigan BIGGBY COFFEE locations are offering a free drink of choice to the first 100 people to visit each coffee house 4–6 p.m. on January 10.

- We love our customers and want to show our appreciation. Today, we’re celebrating in a BIGG way, said Bob Fish, co-founder and co-CEO of BIGGBY COFFEE.
- The first 100 people at each of our participating Southeast MI BIGGBY COFFEE locations on January 10th from 4–6 p.m. will receive a FREE drink of choice, up to 24oz!

As the brand gears up for 2023, it is recognizing the beloved customers who have supported its growth thus far. Thanks to the love that exists among the BIGGBY community, the coffee house concept was able to pass the 300-unit mark last year. Now, it is rapidly becoming coffee lovers’ go-to spot in markets across the country.

The beauty of coffee lies mainly in the fact that it is customizable. Whether you’re looking for an iced, hot or frozen beverage, or if you’d like to add milk, cream, chocolate or caramel, you’re in complete control.

In 2022, BIGGBY COFFEE brought that same ideology to energy drinks with BIGGBY Blast. We have always been in the energy category at BIGGBY COFFEE. We use coffee, tea and natural juices to achieve most of that energy, but we have dabbled in energy using Red Bull for years, explained Bob Fish.

Whatever way you like to get your caffeine in, BIGGBY COFFEE has you covered in 2023.

BIGGBY COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm.

Besides connoisseur-worthy drinks with names like Teddy Bear and Caramel Marvel, BIGGBY COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 330-plus cafes across many states, including Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky, Idaho, Georgia and Florida.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- brand growth (topic)
- Red Bull (company)
- Biggby Coffee (company)
- Bob Fish (person)
- Michael McFall (person)
- customer appreciation (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/biggbycoffee/southeast-michigan-biggby-coffee-locations-celebrate-their-customers-in-a-bigg-way-2721010). Summarized by Burnaze (https://burnaze.com/article/ffe6b58c-cd26-48bd-b9f8-d3ae11e8ae2c).