Jon Taffer Launches Signature Beef Shank In Costco Locations Nationwide

Product launch details

Taffer worked closely in partnership with the world-class chefs at Cuisine Solutions to introduce this premium product in Costco stores nationwide, with additional products available soon.

The launch comes on the heels of Taffer’s Tavern that launched in 2020 with the first location near Atlanta. Typically, restaurant brands have hundreds of locations open before they’re able to get their products into grocery retailers. Taffer’s Tavern comes with Taffer’s personal brand equity, which helped secure a nationwide deal with Costco with just one location open – a pace that is unheard of in the industry.

“Since the opening of our first Taffer’s Tavern last year, our delicious and flavorful entrees have proven to be very popular. This partnership with Costco allows us to bring the Taffer’s Tavern experience to home cooks across the country with an easy, worry-free signature dish,” said Jon Taffer.

Taffer’s Tavern Signature Beef Shank is ideal for a large family or small dinner party. The bone-in beef shank weighs in at close to seven pounds, is sprinkled with sea salt and black pepper, vacuum-sealed, then slow-cooked to tender, fall off the bone perfection.

Taffer brand growth

Innovation is the backbone of Taffer’s Tavern, with advanced and efficient cooking methods that deliver flavorful and consistent dishes to customers.

“This launch, along with the opening in the Atlanta, Boston, D.C., Vegas and Orlando areas, demonstrates the power of the Taffer brand and trend line for Taffer’s Tavern at such an early stage of the brand lifecycle,” Taffer continued.

In addition to the recent non-traditional location opening in FedEx Field, Taffer’s Tavern is preparing to open a full-service restaurant within the high-energy Penn Quarter neighborhood, adjacent to the Capital One Arena in downtown Washington, D.C., and just outside of Boston in Arsenal Yards.