
Oura to Acquire Counsel Health for $625M in Major Push Into AI-Powered Healthcare
Oura is acquiring Counsel Health, an AI-native primary care company, for $625 million, expanding its presence in AI-powered healthcare and wearables.
Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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Oura is acquiring Counsel Health, an AI-native primary care company, for $625 million, expanding its presence in AI-powered healthcare and wearables.

YouFit Gyms secures $10M+ investment from Skyline Investors to upgrade its 49 gyms across four states over the next few years.

Planet Fitness acquires Be-Fit, a Portuguese fitness platform with 25 clubs and 80,000 members, for $114.8 million, advancing its international growth strategy.

A new white paper from Pulse Fitness estimates that U.S. adults with disabilities and their households spend approximately $24 billion annually on fitness memberships and services.

24 Hour Fitness has completed a multimillion-dollar remodel of several Bay Area clubs and is preparing for further growth with a new gym in Nevada.

AXLE helped JETSET Pilates manage its 150+ locations, providing tailored marketing solutions for the fitness franchise.

Virgin Active acquires Holmes Place Germany for $152 million, adding 13 premium wellness clubs to its portfolio.

Former Barry’s and Grüns executives launched a platform to help boutique fitness and wellness studios secure brand partnerships and generate additional revenue.

Xponential Fitness' revenue fell 21 percent in the third quarter, to $62.3 million from $78.8 million a year earlier.

Planet Fitness is shifting its marketing and local control balance, considering transferring more company-operated clubs to franchisees and directing more marketing spending towards national advertising.
Workout Anytime partners with Kyle “KJ” Jackson for a community event to benefit the American Cancer Society at its Hendersonville location.

Kisi's connected access technology helps fitness operators manage access to premium training areas, recovery amenities, and specialized services without adding operational complexity.

Xponential's third-quarter revenue fell 21% to $62.3 million, with North America same-store sales dropping 7.5%.

Griffin Gordon and Kevin Condon own more than 30 locations of The Little Gym, after initially enrolling their children in gymnastics classes.

Planet Fitness acquires Portugal’s Be-Fit, expanding international footprint to six markets and doubling presence in Spain and Portugal.

Strong Pilates targets 20 new UK studios in 2027, expanding its boutique fitness franchise internationally.

FitGrid founder Ntiedo Etuk is building a Neutral Intelligence Network to help studios and franchise operators make data-driven business decisions.

Fitness chains experience stability, with no major closings and a retention of 8.1 million to 11.8 million square feet of retail space.

Torque Fitness’ strength equipment is designed to provide a more fluid and adaptable workout experience for gyms, meeting the changing demands of consumers.

4Ever Young's VP of Franchise Development, Tony Nicholson, has decades of experience in franchising, consulting, and development at Anytime Fitness and Scenthound.

Humanaut Health plans six new longevity and regenerative medicine clinics across the U.S. and Mexico, including its first international outpost in Mexico City.

ATHX Games and Blk Box extend their equipment partnership, with Blk Box to continue outfitting ATHX competitions worldwide.
UFC GYM opened a new location in Murfreesboro, Tennessee, marking the brand's second location in the state.

Busy Bee Jumpers simplifies its product mix to create a more efficient operation, leading to increased margins and lower insurance costs, and eventually to franchising.