Chipotle Announces BOGO Offer for Soccer Fans and Unveils Custom Jersey

Chipotle Mexican Grill is bringing soccer fandom to its restaurants across the U.S., Canada and U.K. this summer with its first-ever Matchday BOGO. On June 11, after 3 p.m. local time, fans wearing a soccer jersey to Chipotle restaurants can score a buy-one-get-one (BOGO) free entrée,1 while celebrating this summer’s premier international soccer tournament.

Inspired by the Global Game: Chipotle’s First-Ever Soccer Jersey Chipotle is also unveiling a limited-edition soccer jersey inspired by global soccer culture and modern streetwear. The front of the jersey features “Real Chipotle,” inspired by the use of the word “Real” in some of the sport’s most iconic club names, a term that conveys legacy and prestige. At Chipotle, “Real” reflects the brand’s purpose and commitment to Food with Integrity.

The back of the jersey features the number 53, representing the number of Chipotle’s ingredients, blending performance-inspired style with details rooted in the brand’s real food values.

Only 53 jerseys will be made available exclusively through the Chipotle Rewards Exchange for loyalty members in the U.S., with winners receiving their jerseys ahead of the tournament final. Chipotle Rewards members can exchange 10 points for a chance to win a jersey from June 10 through June 24. Fans can sign up for Chipotle Rewards at www.chipotle.com/rewards and earn free Chips and Guac with a qualifying purchase after joining.

Marketing strategy

“Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. “We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle.”

The Matchday BOGO builds on Chipotle’s fan-favorite jersey promotions, including this year’s Hockey Jersey BOGO, which became the most successful jersey-themed offer in the company’s history.

Rewards Members Score More Chipotle Rewards members who participate in the Matchday BOGO will unlock an exclusive digital badge through Chipotle’s newly reimagined “Rewards on Repeat” program, which offers members more frequent rewards and greater flexibility. Guests must scan for Chipotle Rewards at the register to score the limited-edition badge.

Soccer community support

Supporting Soccer Beyond Matchday Chipotle continues to invest in soccer communities through grassroots fundraising initiatives across North America. In 2025 alone, the brand supported nearly 1,500 local soccer fundraisers, donating more than $225,000. Since launching its fundraiser program in 2015, Chipotle has supported more than 14,000 soccer fundraisers and contributed over $3.5 million to local soccer organizations.

*1 — The Matchday BUY-ONE-GET-ONE (BOGO) promotion is limited to five free entrée items per check and is subject to availability. Each free item requires purchase of an entrée item of equal or greater value and may be collected only by the jersey-wearing guest. Valid only on June 11, 2026, after 3 p.

; not valid for catering, mobile, online or delivery orders. Kids’ Meals do not count as an entrée purchase. Purchased entrées are eligible for Chipotle Rewards points in the U.

S. and Canada; the promotion may not otherwise be combined with other coupons, promotions or special offers. Additional restrictions may apply; void where prohibited.

2 — NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 13+ who are Chipotle Rewards members. Promotion Period: 6/10/26 at 12:01 a.m. PT – 6/24/26 at 11:59 p.m. PT. Mail-in entries must be postmarked by 6/24/26 and received by 7/1/26. For Official Rules including how to enter, free entry method, entry limitations, odds, prize descriptions and complete details visit chipotle.com/soccer-jersey-sweeps. Sponsor: CMG Strategy Co., LLC.