Perspire Sauna Studio Franchise Costs, Fees, Profit and Data

Perspire Sauna Studio is an infrared sauna franchise that specializes in cutting-edge infrared-based sauna experiences designed to promote relaxation, detoxification and overall wellness.

Perspire Sauna Studio was founded in 2010 by CEO Lee Braun in Southern California. Over the last decade, the brand has become the fastest-growing infrared sauna and red-light therapy franchise in the United States. Perspire’s goal is to expand to major markets throughout the U.S. so it can make infrared sauna solutions accessible to all.

As of December 2024, there are 70 open Perspire Sauna Studio locations open with an additional 19 under development.

The business model of Perspire Sauna Studio is centered around offering science-based, technology-driven infrared sauna and red-light therapy solutions that provide guests with a modern wellness experience.

According to its website, “Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere to help everyone ignite the wellness within.”

Perspire Sauna Studio lists the following benefits to operating one of its franchises:

• First-of-its-kind sauna studio

• Recurring revenue model

• Minimal labor and no special licensing, skills or training required

• In business since 2010

• Exists in an industry worth $1.1 trillion

According to the brand's 2024 Franchise Disclosure Document (FDD), the 44 Perspire Sauna Studios operating during FY 2023 (6 corporate, 44 franchises) reported an average unit volume (AUV) of $551,741.

The initial investment required to open a Perspire Sauna Studio franchise ranges from $434,712 to $882,253. The 2024 FDD breaks these costs down as follows:

The franchise fee required to open a single Perspire Sauna Studio is $45,000.

The franchise fees for those opening three or more locations under an Area Development Agreement are as follows:

Franchise owners are also required to have at least $225,000 in liquid capital and must pay an ongoing royalty fee of 6% and a brand fund fee of 2%.

• Lee Braun — Founder and CEO

• Jackie Mendes — Vice President of Franchise Development

• Katy Fetters — Vice President of Experience

• Lex Gascon — Vice President of Marketing

• Jeremy Oliver — Vice President of Operations

• Katelyn McCreery — Real Estate Project Manager

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