JARS by Fabio Viviani Celebrated the First Franchisee Owned Location Opening in Orange County, CA

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November 21, 2023 // Franchising.com // CHICAGO, IL - JARS by Fabio Viviani celebrated the grand opening of its inaugural franchise location on November 10th. The event drew a crowd, with lines stretching out the door as local Southern Californians eagerly anticipated their first taste of the buzzworthy JAR. Situated at 27981 Greenfield Dr. Suite H in Laguna Niguel, this store is the first of five planned locations in Orange County.

The franchise partners are Colt and Bethany Nelms, embarking on their first-time venture into franchising, armed with finance and sales backgrounds. Their journey to franchising included exploration of multiple concepts, ultimately converging on JARS. As dessert aficionados, they were captivated by the brand's uniqueness, combined with the allure of partnering with a chef of Fabio Viviani's caliber.

“Celebrating the first franchisee owned JARS location was an honor. I am thrilled to have the best franchisee partners in Colt and Bethany, to operate JARS in the area,” said Fabio Viviani, Founder of JARS. “Welcoming the vibrant, active community of Laguna Niguel as they completely fall in love with the brand has been a milestone moment our team will remember.

“After seeing the success of the Grand Opening in Chicago, we were even more pumped to kickstart our first location in Orange County,” said Colt Nelms, owner of JARS By Fabio Viviani in Orange County.

SOURCE JARS by Fabio Viviani