Christmas Decor Set to Wrap Up 2023 with Record-Breaking Success

Christmas Decor , the 300 plus unit holiday decorating and Christmas light installation franchise, has made impressive strides over the last year. The brand reached $75 million in system wide revenue in 2022 and expects to exceed this amount by over $10 million in 2023.

"We were right at $75 million in system wide revenue last year,” explained Brandon Stephens , president of Christmas Decor . “We are aiming for $87 million this year.”

This is an attainable goal for the record-breaking year as the brand continues to focus on providing a high quality service in a market with growing demand.

“This has been an incredible year for us,” commented Stephens. “What we offer is a white-glove service with a high emotional appeal. After experiencing some of our strongest growth yet, we are excited to continue partnering with franchisees and giving them the opportunity to service their communities all year-round.”

Franchise growth strategy

For most franchisees, 90% of them according to Stephens, Christmas Decor is a welcome addition to their existing summer landscaping business. Adding Christmas Decor to their portfolio allows them to provide jobs to employees year-round rather than just seasonally. This allows landscapers and other outdoor business owners to offset overhead costs and diversify their streams of revenue through a base of crossover clients.

The high volume of crossover clients contributes to the brand’s impressive customer retention rate of 80%, which means franchisees can expect steady, predictable growth each year from both customers in residential homes and commercial businesses.

While retaining customers massively contributes to the brand’s success, it continues to secure new customers in staggering numbers each year, as well. “We’ve had 13 straight years of double-digit growth, and we want to continue that trend," said Stephens. “We serviced 54,000 properties last year; we'd like to do 60K plus this year and hit $85M in system revenue.”

Expansion plans

One way to accomplish this desire to serve more customers is by taking on new franchisees. “We'd also like to add 25 quality franchises to support and encourage the rate at which we are expanding,” said Stephens.

As the holidays quickly approach, Christmas Decor launches into its busy season with confidence, and for people with an existing outdoor business, the opportunity to get involved has never looked more promising.

Founded in 1986 by Blake Smith, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada.

Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S.