TL;DR
Dr. Sc. Ljiljana Kukec, president of the Croatian Franchise Association, discusses why Croatia is an exciting emerging market for international investment. The country has 85 per cent foreign franchise brands and a prestigious Association in place since 2002.
- GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise…
The president of the Association explains why Croatia should be your next international market
The president of the Association explains why Croatia should be your next international market.
When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia.
With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed on all things franchising.
On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry.
In this story
This story was originally published by Amanda Peters in Global Franchise on February 12, 2021. Burnaze summarizes and links to the original reporting.
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