TL;DR
A Canadian franchise group, a subsidiary of MTY Food Group Inc., will acquire most of SweetFrog's franchise assets for $35 million. SweetFrog is a frozen yogurt brand with 254 franchised and 78 corporate-owned locations.
A Canadian franchise group will acquire most of the franchise assets of SweetFrog for $35 million, according to an article in the Richmond Times-Dispatch .
Headquartered in Richmond, Virginia, SweetFrog is a frozen yogurt brand with 254 franchised locations and 78 corporate-owned locations, according to the article.
The franchise group making the acquisition is a subsidiary of MTY Food Group Inc., a Montreal-based franchisor whose brands include TCBY Frozen Yogurt, Blimpie and Cold Stone Creamery.
SweetFrog “is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands,” chief operating officer of MTY Food Group Inc. U.S. operations Jeff Smit said in a statement.
In this story
This story was originally published in 1851 Franchise on September 4, 2018. Burnaze summarizes and links to the original reporting.
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