TL;DR
Franchise broker Daphne Pappas shares her experience and strategies for finding great franchisees. Pappas emphasizes the importance of being a good listener and having the client's best interests at heart.
1851 Franchise asked Pappas about her brokerage experience, what makes her successful and some strategies that franchisors can use to cast their net wide in the search for great franchisees this year.
1851: What makes you successful as a franchise broker?
Pappas: Being a good listener, really getting to know the client and their why. That they feel they can trust me, and I have only their best interests at heart.
1851: What advice do you have for people wanting to become franchise owners?
Pappas: It is a lot of hard work to get your business going, but every moment you spend building the business is building it for yourself!
1851: What does winning look like for you?
Pappas: Seeing clients so happy in their own business! Most never felt they could achieve it, and it feels really good when you help someone get there.
1851: How can franchisors better communicate with you?
Pappas: Provide updates after each step of the process so I can [keep] track with them to the finish line.
In this story
This story was originally published in 1851 Franchise on August 10, 2023. Burnaze summarizes and links to the original reporting.
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