Fast Casual: Tropical smoothie Cafe elevates digital experience

Fans of Tropical Smoothie Cafe will have a new mobile app experience. According to a recent article in Fast Casual, the brand has upgraded its app and redesigned its website to offer a new digital experience for guests.

"Our customers are at the center of everything we do and we know convenience is a key factor in all of their lives. Their needs are always evolving and we're committed to giving them the best experience possible. By integrating this new and updated technology, we're providing a more convenient, engaging and interactive way for consumers to connect to our brand," said CMO Rob Collins.

The app features a more user-friendly interface, access to promotional offers and a rewards program. This rewards program will include birthday credits as well as surprise rewards for users. The app also includes updated imagery and payment options.