TL;DR
The plant-based diet trend is gaining momentum, with a 19 percent growth in plant-based proteins being shipped to micro-chains between March 2017 and March 2018. In-house consumption of meat alternatives has also increased significantly, citing a 24 percent increase since 2015.
The plant-based diet trend continues to gain momentum. Face Casual recently detailed an NPD Group survey that noted a 19 percent growth in plant-based proteins being shipped to micro-chains between March 2017 to March 2018. According to NPD Group, in-house consumption of meat alternatives have also increased significantly citing a 24 percent increase since 2015.
"It's clear by the growth of plant-based proteins that this category has mainstreamed beyond those consumers who choose a meatless diet," NPD Food Sector Industry Advisor David Portalatin, said in the release. "Food manufacturers and operators have improved the quality and taste of plant-based foods over the past several years and these foods are appealing to a variety of consumer segments for a variety of reasons."
The survey also noted that 14 percent of U.S. consumers regularly use plant-based alternatives, even when they don't identify as vegans or vegetarians.
In this story
This story was originally published in 1851 Franchise on June 15, 2018. Burnaze summarizes and links to the original reporting.
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