TL;DR
IWG is expanding its presence in Michigan with three new flexible workspaces, meeting growing demand for hybrid working and professional spaces. The company is adding new locations in East Lansing and metro Detroit, including two suburban market HQ centers and a Regus center.
International Workplace Group (IWG), the world’s largest provider of flexible workspaces, is expanding its brand footprint in Michigan with three flexible workspaces throughout the state as the demand for hybrid working continues to grow with companies of all sizes permanently embracing the model.
Growing demand for flexibility and access to professional spaces is underscored by record demand for hybrid working with IWG adding two million customers in the last year, as more and more businesses empower workers to work close to home in the heart of local communities. The new locations include two suburban market HQ centers in East Lansing along with a Regus center located in metro Detroit.
IWG will add a new HQ center in Q1 2023:
- 333 East Grand River Ave., East Lansing, MI
IWG’s currently operating locations include:
1760 Abbey Rd, East Lansing, MI (HQ Center; suburban East Lansing)
135 N. Old Woodward Ave., Birmingham, MI 48009 (Regus; metro Detroit)
“We are delighted to be working with new partners to bring the numerous benefits of hybrid working to businesses, local communities and employees in the area. Over the past two and a half years, demand for hybrid working solutions has rapidly increased as workers enjoy a significantly improved work/life balance with less time spent commuting and employers benefitting from substantial cost savings and the ability to recruit from a wider pool of talent,” said Mark Dixon, IWG Founder and CEO.
“With 82% of CFOs noting in a recent study that the hybrid model offers a significantly lower cost base, leading to an ever-increasing number of businesses committing to the hybrid model for the long-term. As a result, we will see the Great Lease Resignation of traditional office space continue and the growing appeal of shared office and co-working spaces as a much more attractive alternative,” said Dixon.
IWG’s Michigan expansion reflects the geographic diversity of the state as well as the growing demand for flexible workspaces in smaller communities, including small towns and suburban and exurban areas, over the past several years. The Birmingham, Michigan, Regus center was the first of seven to launch in the Detroit metro area as part of a collaboration between IWG and long-time franchising partner and Chief Executive Officer at Megatron Inc. John Schmidt.
With the appealing combination of a historic small-town atmosphere and cosmopolitan sophistication, East Lansing is located just outside the state capital of Lansing and is home to Michigan State University. A northern suburb of Detroit, Birmingham offers the feel of a small town, while experiencing the benefits and amenities of an affluent urban area.
In the wake of the pandemic, many workers have relocated to suburban and rural locations for a better work-life balance, and those centers across IWG’s network continue to see rapidly increasing demand as employees choose to work close to home.
Among IWG’s global customer base are 83% of Fortune 500 companies, who benefit from access to IWG’s unparalleled network of workspaces including 1,100 locations in the U.S. and 3,500 locations in over 120 countries around the world.
As the demand for hybrid working solutions accelerates, IWG is opening the vast majority of its new locations in partnership with commercial real estate owners, developers and franchisee investors. Partnering with IWG enables landlords to add value to their properties and benefit from IWG’s innovative tech platform and proven sales and marketing model. Strategic partnerships are varied and flexible - anything from simple fit-outs to revenue and profit-sharing arrangements.
The IWG team can tailor solutions in whatever format and style to meet the specific needs of buildings and customers, including private offices, co-working areas, collaboration spaces,? business lounges and meeting rooms.
IWG is leading the workspace revolution. Our companies help millions of people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.
Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.
Through our companies, we provide that choice and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity. Join us at
In this story
This story was originally published in 1851 Franchise on November 9, 2022. Burnaze summarizes and links to the original reporting.
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