TL;DR
Dairy Queen plans to more than double its Grill & Chill concept locations in the Greater Toronto Area over the next several years. The expansion is expected to drive sales for the brand.
According to Director of Franchise Development Chris Falle, Dairy Queen’s Grill & Chill concept has plans to more than double in the GTA over the next several years.
The article also quotes Robert Carter, executive director of food service at market research firm NPD Group, who said that Dairy Queen's Grill & Chill model expansion is a great move for the brand.
Said Carter, “They’re getting good traction with the Grill & Chill concept and it’s helping to drive sales."
The story goes on to detail the Grill & Chill concept and menu, while mentioning other target markets for the brand.
In this story
This story was originally published in 1851 Franchise on March 29, 2017. Burnaze summarizes and links to the original reporting.
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