Spray-Net, Inc. Wins Big At Competition At International Franchise Association’s 60th 2020 Annual Convention

The theme for this year challenged past winners to pitch how their businesses are getting ready for the next five-years.

Spray-Net’s pitch focused on how they are hopping aboard the data train and using internal data, through their proprietary software, "The Spray-Network," which will provide a more customized and personalized experience for their customers, and to help their franchisees optimize their businesses.

“Spray-Net is getting ready for the next five years, and their proprietary and custom-built software is going to allow us to do that. The Spray-Network compiles customer and job data from across our entire franchise network, ensures consistency and accuracy in pricing, provides our franchisees with the business intelligence to easily measure the performance of their businesses, does the basics of keeping the important stuff consistent such as pricing, quality and business intelligence, and collects enough data to know how and when to personalize things along the way," says CEO/Founder, Carmelo Marsala.

"By collecting data from Spray-Network and other data sources, we can aggregate it into different types of machine learning algorithms and with the right business architecture we can: personalize customer experience, employee experience, marketing communications, create proactive and custom training for franchisees, and, ultimately, increase our franchisees’ effectiveness," he adds.

The NextGen in Franchising Global Competition finalists and winners shared what they have done to grow and improve their brand since the last time they were see them at the IFA Convention. They competed to present in the final round during the Closing General Session.

The NextGen in Franchising Global Competition engages young entrepreneurs who are seeking careers and business opportunities in the franchising industry. By providing individuals from around the world with networking opportunities, constructive feedback, and a closer look into key components of the franchise process; NextGen is helping entrepreneurial dreams come true.