Smoothie King Adds Pennsylvania to its Domain

After more than 40 years in business, Smoothie King is now on a concerted push to expand into the Northeast, with their sights set on making Pennsylvania the brand’s next hub for growth.

According to Chad Tramuta, Smoothie King’s franchise development manager, some of Pennsylvania’s busiest and most populous cities have immense potential to support the brand. With nearly 40 locations projected in Philadelphia, 15 in Pittsburgh, nine in Allentown-Bethlehem-Easton, five in Lancaster and four in Harrisburg-Carlisle, Smoothie King is hoping to bring their delicious and health-minded concoctions to these untapped markets in the Keystone State.

Offering a selection of smoothies that target different health goals, whether its weight loss or increased energy, Tramuta believes that a key appeal of the Smoothie King franchise in the Pennsylvania area is the flexibility it offers when it comes to eating better.

“We realized it’s rare in this region for diners to have an option for fast, healthier food items—whether as treats or as a full meal replacement. There’s long been a misperception of the region’s dining habits, and we hope that by introducing the brand to Pittsburgh, Philadelphia and surrounding cities, we will help fuel a growing interest in healthy living,” Tramuta said.

Smoothie King is already making inroads in the area. In September 2015, the New Orleans-based chain inked a three-store development deal with local lawyer Elizabeth Szabo. By late 2015, she opened a Smoothie King location in the Pittsburgh area—a first for the brand. She also has her sights set on opening additional units in the years to come.