Arby’s Launches Limited-Edition Smoked Bourbon Inspired by Their Iconic Smokehouse Sandwiches

PIRTEK USA shows growth with new signings, opening locations in Milwaukee, WI, and Asheville, NC.

Read the original at Franchising.com
Arby’s Launches Limited-Edition Smoked Bourbon Inspired by Their Iconic Smokehouse Sandwiches

TL;DR

Arby's has launched a limited-edition Smoked Bourbon inspired by their iconic Smokehouse Sandwiches. PIRTEK USA is showing growth with new signings and openings in Milwaukee, WI, and Asheville, NC.

Similar to last November’s Arby’s Curly and Crinkle Fry Vodka that was distilled with authentic ingredients to match the flavor profile of Arby’s signature curly and crinkle fries, Arby’s Smoked Bourbon is enhanced with the same smoked flavor as their meats. American oak is smoked in a patented process with hickory, mesquite, and pecan smoke from Sadler’s Smokehouse in Texas – where much of Arby’s finest meats are smoked. The oak is then placed in the bourbon, The bourbon is then WoodCraft® finished by placing the smoked wood inside where it is heated and cooled to replicate the variation of temperature through the seasons.

The result is a familiar smokiness and bold flavor that all Arby’s fans know and love.

For the ultimate smoked experience, fans can pair the bourbon with Arby’s signature Smokehouse Sandwiches, including the Smoked Brisket and REAL Country-Style Rib sandwiches. The Smoked Brisket features tender 13 hour smoked beef, while the REAL Country-Style Rib has high-quality Texas pork that has been smoked for at least eight hours, both of which are topped with crispy onions, natural cheddar cheese and smoky BBQ sauce.

“After our successful vodka launch last year, we knew we wanted to release another unexpected liquor that our fans of legal drinking age can responsibly pair with our menu items,” said Jim Taylor, President of Arby’s. “Arby’s smoked meats are the cornerstone of our brand, so why not use our expertise to create a delicious smoked bourbon that complements the flavors and enhances the experience of enjoying our Smokehouse Sandwiches?”

“We were thrilled to partner with Arby’s to craft Arby’s Smoked Bourbon,” said Doug Hall, the CEO and co-founder of Brain Brew, the craft distillery where the limited-edition bourbon was expertly crafted. “We take pride in the hours of research, detail and innovation that goes into creating custom bottles of bourbon for our collaboration partners as well as consumers and enjoyed recreating one of Arby’s signature flavor profiles using the same smoked woods that they use at Sadler’s Smokehouse.”

Arby’s Smoked Bourbon is WoodCraft® finished and bottled by Brain Brew Custom WHISKeY, Newtown, OH and is only available for a limited time to residents aged 21+ in CA, CO, FL, KY, NH, NY, and Washington DC. Quantities are extremely limited. Void where prohibited. Adult signature required. 45% ABV (90 proof). Please drink responsibly.

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This story was originally published in Franchising.com on October 24, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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