WellBiz Brands Awards Multi-Unit, Multi-Brand Three-Store Lease for Drybar and Radiant Waxing

The multi-unit, multi-brand deal promises to bring two of the WellBiz Brands to Buffalo, New York, for the first time. Plans are underway for the couple to open one of the Drybar salons and the Radiant Waxing this spring in the same shopping strip, providing a health and wellness hub for women and individuals seeking personalized care and service. The first location is set to open in March, with a second following in April. The locally owned brands will provide around 30-40 employment opportunities within the community.

“I first discovered Drybar years ago while preparing for a job interview. The experience left me with confidence that landed me the position, and inspired me to ownership years later. What Drybar provides to the community is a necessary beauty space for women and individuals anywhere to access personalized care, boost confidence, and feel valued,” said Sarah Muneer, franchise owner.

“We expanded our commitment to include Radiant Waxing because we believe in the mission the WellBiz Brands upholds to provide intentional solutions and accessibility to beauty, health and wellness care. We are passionate about sharing those values with our community.”

For Sarah and Sal, business ownership was always the goal. After more than 10 years in sales and management in New York City, the couple started a new journey back home in Buffalo to create a space in the community designed for self-care and wellness. The symbiotic relationship between Drybar and Radiant Waxing provides an opportunity for a diversified clientele to access beauty, health and wellness care in a professional setting with trained hair stylists and estheticians for a customized experience.

“This agreement reflects the type of development we are dedicated to building at WellBiz,” said James Franks, senior vice president of franchise growth at WellBiz Brands. “Sarah and Sal discovered Drybar and Radiant Waxing and quickly recognized the strength of our model, locking in the commitment to grow three locations across two brands. Their journey is a testament to the power of multi-unit and multi-brand ownership within our portfolio, and the scalability available to passionate operators ready to grow with us.”

With hundreds of locations across the U.S. and internationally, Drybar is known for signature blowouts and Radiant Waxing is known for a premium waxing experience that keeps clients coming back. Both part of the WellBiz Brands portfolio, the opportunities continue to attract new and experienced, multi-unit franchisees seeking service-based brands with strong consumer demand and long-term scalability.

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands' portfolio features category leaders including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together® and Radiant Waxing®.

The company’s cross-brand digital marketing program drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBizONE™ system, a proprietary technology platform, enhances studio operations for franchisees, fueling member engagement and retention. With expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides franchisees with a leading edge.

The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur's Franchise 500 and Franchise Times Fast & Serious, among others. For more information, visit WellBizBrands.