FranFund makes two leadership moves

FranFund, a franchise funding solutions provider, announced that it has made a pair of leadership promotions.

Holly Bejar has been promoted from vice president of operations and plan administration to executive vice president of operations. In this expanded role, FranFund said that Bejar will oversee and elevate operational strategy and execution across lending operations, third-party administration (TPA), and company teams.

Additionally, Shay Kleinschmidt has been promoted from vice president of lending to executive vice president of business development.

During her tenure at FranFund, Bejar has been “instrumental in building scalable, compliant, and efficient processes while maintaining a high standard of service and professionalism,” the company said.

“These promotions reflect not only Holly and Shay’s individual leadership and impact, but also FranFund’s ongoing investment in building a strong, forward-looking executive team,” said Geoff Seiber, CEO of FranFund. “As we continue to grow and evolve, their expanded roles ensure we remain well positioned to deliver value to our partners, clients, and the broader franchise community.”

In the new role, Kleinschmidt will continue expanding and strengthening strategic partnerships, identifying new growth opportunities, and supporting long-term revenue initiatives, while representing the FranFund brand with credibility and integrity.

According to FranFund, Kleinschmidt’s strategic mindset, industry expertise, and relationship-driven leadership have been central to the brand’s lending success and expanding market presence.

The Fort Worth, Texas-based company noted that the promotions of both leaders reinforces FranFund’s growth, momentum and long-term strategy.

“Shay has an exceptional ability to see both the immediate opportunity and the long-term strategy,” said Sherri Seiber, President of FranFund. “Her leadership, market knowledge, and commitment to doing right by our partners and clients make her uniquely qualified to help drive FranFund’s next phase of growth.”